Value Creation‎ > ‎

Customer Value

Customer Value = Benefits / Costs (in the perception of the customer)

Benefits can be created by product features, the user experience or other product/service benefits that are of value to the customer. Costs are the sacrifices your customer needs to make to enjoy your benefits. These sacrifices may consist of; mustering the confidence that everything will be al right, taking the time to understand the value proposition, learning how to use the product or service and paying the price for the product or service.

A short video that explains how to create value for your customer

How to create customer value

Watch video on Youtube

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