Value Creation‎ > ‎

Blue Ocean

Blue Ocean Strategy:

The creators of blue ocean use value innovation to make competition irrelevant by creating a leap in value for buyers and their company which opens up new and uncontested market space.
  • Value without innovation – focuses on value creation on incremental scale. Improves value but insufficient to stand out in market place.
  • Innovation without value – technology driven , market pioneering or futuristic which are sometimes beyond what buyers are ready to accept and pay for.
  • Value innovation – requires companies to orient the whole system toward achieving leap in value for both buyers and themselves where innovation is aligned with utility, price and cost positions.

Blue Ocean Tools you can use (red = most useful):

Value Innovation

Six Paths

Strategy Canvas

4 Actions Framework

of BOS

Tipping Point Leadership




3 Tiers of Noncustomers

4 Hurdles to Execution

Fair Process

Introduction Blue Ocean Strategy (youtube)

Renée Mauborgne (youtube)

Five Forces v Blue Ocean Strategy (youtube)

Case Value Innovation (youtube)

Case Strategy Canvas (youtube)