Value Creation

A business can create value for its shareholders, or it can create value on the balance sheet, it can even create brand value by investing in markeing or future value by investing in innovation, but at the end of the day its customers buying and paying for benefits that pays the bills.

So true value creation is primarily achieved by creating value for customers, but other stakeholders, society and nature can't be neglected.

Advanced value proposition
Key Partners
Key Activities
Value Proposition

Product Features
Customer Benefits
User Experience

Value to customer
minus
Costs to customer
=
Value Proposition
Customer Relationships
Customer Segments

Customer Desires
Customer Anxieties
Jobs to be done

Competitors
and
Alternatives

Urgency
Will to sacrifice
Availability of means

Key ResourcesChannels
CostsReveneus

Quicklinks:

Evolution of the value proposition
Step 1:
Business Model Canvas
Step 2: 
Abell
Step 3:
Osterwalder
Step 4:
Thomson
Step 5:
De Witte
Value Proposition
(business perspective)
Technology
(benefits & features)
Products & Services
Gains
Pains
Features
Benefits
Experience
Product Features
Customer Benefits
User Experience

Value to Customer
Costs to Customer
Customer Segments
(customer perspective)
Customer Groups &
Function 
(needs and wants)
Jobs to be done
Gain creators
Pain relievers
Needs
Wants
Fears

Substitutes
Customer Desires
(needs and wants)
Customer Anxieties
(fears, worries and sorrow)
Jobs to be done

Competitors and
Alternatives
(substututes)

Urgency
Will to sacrifice
Availability of means