Market size and market share

Establishing market size is never easy. The information you need is hardly ever available. You need to be a Sherlock Holmes to do it right. Below you find some instructional videos that might be helpful, for the rest you need to use you imagination. It always starts with the definition of your market. For the financial paragraph in your business plan you need to figure out:
  • Market size
  • Market growth
  • Market share of the main player in the market
  • Seasonal fluctuations
  • Average gross margin made in your market