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The Start-up Owners Manual

The Step-By-Step Guide for Building a Great Company

Steve Blank:

Put to a vote, I might have been chosen “least likely to succeed” in my New York City high school class. My path has taken me from repairing fighter planes in Thailand during the Vietnam War, to spook stuff in undisclosed location(s), and I was lucky enough to arrive at the beginning of the boom times of Silicon Valley in 1978. After 21 years in 8 high technology companies, I retired in 1999. I co-founded my last company, E.piphany, in my living room in 1996. My other startups include two semiconductor companies, Zilog and MIPS Computers, a workstation company Convergent Technologies, a consulting stint for a graphics hardware/software spinout Pixar, a supercomputer firm, Ardent, a computer peripheral supplier, SuperMac, a military intelligence systems supplier, ESL and a video game company, Rocket Science Games. Total score: two large craters (Rocket Science and Ardent), one dot.com bubble home run (E.piphany) and several base hits.

The Start-up Owners Manual

This near-encyclopedic guide unlocks the secrets to startup success - walking you, step-by-step, through the tested and proven Customer Development process created by startup expert Steve Blank. Whether you're launching a physical channel startup or one that will sell through web/mobile channels, on these pages, you'll learn how to:
  • Use the Customer Development method to bring your business idea to life
  • Conduct your search for a scalable, profitable business model
  • Incorporate the Business Model Canvas as the organizing principle for startup hypotheses
  • Find Product-Market fit
  • Get, Keep and Grow customers 
  • Fuel growth with metrics that matter
Avoid the 9 deadly sins startups commit most often. The Startup Owner's Manual lays out the best practices, lessons and tips that have swept the startup world, offering a wealth of proven advice and information for entrepreneurs of all stripes. 

Quick links:

Steve Blank on Entrepreneurship 1

Steve Blank on Entrepreneurship 2

Steve Blank on Entrepreneurship 3

Steve Blank on Entrepreneurship 4

Steve Blank on Entrepreneurship 5

Slides: The Nine Deadliest Sins of Start-ups ‎(Steve Blank)‎