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Business Model Canvas

A business model describes the rationale of how an organization creates, delivers, and captures value

Alexander Osterwalder

Alexander Osterwalder is a sought-after author, speaker, workshop facilitator and adviser on the topic of business model design and innovation. He has established himself as a global thought leader in this area, based on a systematic and practical methodology to achieve business model 
innovation. Executives and entrepreneurs all over the world apply Dr. Osterwalderʼs approach to strengthen their business model and achieve a competitive advantage through business model innovation. Organizations that use his approach include 3M, Ericsson, IBM, Telenor, Capgemini, Deloitte, Logica, Public Works and Government Services Canada, and many more.

Business Model Generation

Alexander Osterwalder, Yves Pigneur
John Wiley & Sons, 1 feb. 2013 - 288 pages
Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Make your own Business Model Canvas




Lectures by Steve Blank related to the Business Model Canvas (click on the titles to watch lectures, you need to log in, but registration is free)

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A 2 minute introduction to the Business Model Canvas (Youtube)

Tools for Business Model Generation by Alexander Ostenwalder (8 minutes, Youtube)

Osterwalder explaining the Business Model Canvas (42 minutes, Youtube)