The entrepreneurial basics:

Are entrepreneurs super human beings? Do they have a special gifts? You might think so considering the celebrity status of Steve Jobs, Mark Zuckerberg and Richard Branson. The truth is that for every celebrity entrepreneur, there are hundreds that either failed or that no-one has heard about. Can anyone become a soccer star? Maybe, with some talent and a lot of drive and determination. If you do it long enough you will get the hang of it. Will all soccer players end up in the premier league? Not likely, some will, but most will play in minor leagues. So in a way the celebrity status of truly successful entrepreneurs is justified.

But to answer the question, are entrepreneurs super human beings? I believe not. They are talented of course, smart, focussed have a lot of drive and are always working. Lately it becomes more and more apparent that entrepreneurship can be learned and therefore taught. Still, some talent is helpful and you need to rack your brain to understand the essence of entrepreneurship, but it mostly boils down to following the guidelines set out by the likes of Steve Blank, Eric Ries, Alexander Osterwalder, Tim BrownGuy Kawasaki and Saras Sarasvathy. They have taken the mystery out of entrepreneurship and come up with evidence based theories that ordinary mortals like you and me can follow.

Many people may call themselves entrepreneurs, but actually they aren't. For the purpose of this course, we will reserve the term entrepreneur for a person or persons that start or run a business with growth ambition and growth potential and they run it for their own account. That rules out the people that seek self employment or the so called “life style entrepreneurs”. It also rules out the well paid CEOs and managers that run companies that might have growth ambition and growth potential but they are not betting their own money.

Since creating a business design is more about discovery than strategy, it maybe very confusing at the start. That's quite normal and this state of confusion is very well described by Richard Feynman below. Prototyping and fact finding can help by creating focus in all this confusion. Start with to much focus at the start and you will end up in total confusion. So keep an open mind, use the entrepreneurial tools provided to you and base your ideas on facts and not assumptions.

The confusing business of science

Youtube: https://www.youtube.com/watch?v=RVoz_pEeV8I

Additional study material:

Good viewing: 
Great Entrepreneurs speech: