Strategic Analysing Methods

Traditional Strategic Business and Market Analysing Methods

BMC vs. SWOT

Although The Business Model Canvas is seen as the new SWOT, we shouldn't disregard the Traditional Strategic Analysis altogether. The BMC hardly consideres the meso and macro environments and does not address weaknesses. The BMC is seen as a better "business design" tool and the TSA is seen as a better "business analysing" tool. The BMC helps you sinc innovations on business processes, products and services, revenue models, delivery models, distribution models, supply chains, value chains and key partners, assets and skills. It focusses on what "you can do". The TSA focusses more on "what is" like strength, weaknesses, threats and opportunities. The TSA is still very useful as substantiation for your BMC, so whenever you need to analyse, go to your TSA toolkit!

The trick when using traditional business and market analysing tools, is to know when to use which tool and to what extent. Form follows function. First determine “what you want to prove” (you can use your Business Model Canvas for that), then find the right analysing tools and use them properly. When your are using analysing tools, make sure that in your report you only state the relevant.


In the Traditional Strategic Analysis the SWOT is the linking pin between analysis and action. Items in the SWOT are derived from organisational en environmental analysis then ranked in a confrontation matrix. The best options are checked and translated in strategies and actions. The origin off all your recommendations, opinions and suggestions should be attributable to your analysis.


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