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What Is Google Adsense 
Google AdSense is an ad-serving program that places ads based on relevant content and assumptions about who might be interested in that content. AdSense is an application of the broader concept of Contextual Marketing.

Contextual Marketing is just what it sounds like. On a website about pet dogs, you might have an ad for dog food. On a website about learning dance, you might have an ad for dance tutors. A hockey site might advertise hockey sticks…and a tennis site, tennis shoes.

Contextual Marketing just means aligning the ad serving with the context/nature of the website and its audience, the same way like items are grouped in a store. And the “context” can be cut much finer than website level, it can be page level, article level, and so on, so the ads always match the material they are appearing near, and thus, appeal to the interest of the reader/buyer at any given moment.

It's also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

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