Mission & Values

“By committing GE to respond to the world’s need for better pollution control, safer water, improved energy efficiency, and alternative power sources, Immelt has led the way toward a future of business-driven environmental advances”[1] that will bring about the benefits of globalization.


Jeff Immelt’s position as the CEO of GE is definitely a position of power, specifically because the services and products of the company generate results that impact individuals globally. Because of this, Immelt’s personal values as CEO become imperative to the success of the corporation.

The first value that Immelt possesses is vision in the sense of making sure that every employee, and stakeholder in the company knows exactly what the organization is doing and why it is following the course of action it is doing. The second most important value Immelt possesses is his ability to master the business model. He realizes that the company reaches more than one hundred countries worldwide and has a huge employee base in all of them. As CEO, he ensures that each base and its employees realize the goals and mission of the company. In order to ensure the highest level of efficiency in all of these countries and with all employees, another value Immelt has is an ability to mobilize resources, particularly people. As discussed in previous parts of this website, Immelt believes that globalizations’ benefits will only be realized with the recognition of risks, concise communication, and strong energy. Another important asset with Immelt is his accountability, and prioritization of business goals in a way that aligns the corporation with global sustainability ones. Finally, Immelt strives to be honest, trustworthy and transparent to establish relationships with individuals all over the world.


Because of these set of values that he transmits, the whole company becomes renowned to have these values, and the company is able to maintain the reputation it has had for decades, and continues to be admire around the world. Immelt, however, stresses to all stakeholders, and employees, that learning has to be maintained as a foundational philosophy throughout one’s career and life.
“From a very early age, my parents emphasized education. They believed that a good education was the great social equalizer, something that stays with you your whole life… At GE I have the chance to see real learning and continuous improvement in action around the company and at Crotonville (GE’s renowned training center)… All you have to do is be curious about important issues and forward enough to go and meet with world leaders, thought leaders, social leaders, and other CEOs.”[2] When it comes to GE, the growth and innovation of the company has to be examined from a global perspective.

Immelt knows that he is the face of GE, and knows that his values and actions affect not only how he is viewed as an individual, but also how the corporation is viewed around the world. As such, he has been able to ensure that his values never conflict with those of the company’s. In case he does, the policy of employee openness that he implements ensures that opinions of others are heard, and problems are dealt with immediately through a process of learning. Because of GE’s size and impact range, the number of stakeholders is gigantic, and attempts are constantly made to ensure that these values are transmitted in every part of the world GE reaches.

 



[1] Esty, D. (2007, October 17). Jeffrey Immelt - Heroes of the Environment. TIme Magazine Specials. Retrieved July 31, 2011, from http://www.time.com/time/specials/2007/article/0,28804,1663317_1663322_1669927,00.html

[2] Esty, D. (2007, October 17). Jeffrey Immelt - Heroes of the Environment. TIme Magazine Specials. Retrieved July 31, 2011, from http://www.time.com/time/specials/2007/article/0,28804,1663317_1663322_1669927,00.html

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