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Research Statement

Hello and welcome! I am an Associate Professor of Marketing at the Tilburg School of Economics and Management (TiSEM). My research advances the measurement of heterogeneous consumer preferences, with a particular focus on how consumers respond differently to policy interventions such as nutritional warning labels, mandatory or voluntary certifications, and regulatory bans on product alternatives.

My current research examines the environmental footprint of household grocery purchases, investigates how animal welfare labels influence meat consumption, and explores the market potential of sustainable food products, such as plant-based meat alternatives.

Another key area of my research investigates how digital platforms shape consumer decision-making through targeted promotions and in-app interventions, particularly in contexts like digital music platforms and fashion e-commerce. Across these domains, I employ Bayesian models of consumer heterogeneity, integrate survey and market data to enhance demand estimation, and utilize tools such as conjoint analysis and causal inference to rigorously identify policy effects.

My research has been published in leading journals including Marketing Science, the Journal of Marketing Research, and Quantitative Marketing and Economics. I am honored to have received the 2023 Paul E. Green Award, been named an ISMS Early Career Fellow Scholar in 2022, and selected as an Early Career Fellow at the University of Washington’s Foster School of Business in 2024.

Research Interests

• Consumer and firm responses to information provision policies (e.g., food labeling)

• Measuring consumer preferences for sustainable foods

• Integrating survey and market data in demand estimation

• Bayesian models of consumer heterogeneity

• Conjoint analysis

• Causal inference

Contact:

Tilburg University

Tilburg School of Economics and Management

Marketing Department

PO Box 90153

5000LE Tilburg, the Netherlands

Email: 

m.j.pachali@tilburguniversity.edu