Combine the milk, cheese, paprika, salt and pepper in a shallow dish.
Soak chicken in milk mixture 10 minutes.
Roll in the potato chips.
Place chicken on a greased baking pan, skin side up.
Bake in a 375 degree pre-heated oven for about 1 hour or internal temperature reaches 160 degrees.
Do not turn chicken during the baking time.
Tip: Can be made with boneless, skinless chicken breast. Adjust cooking time.