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Roberta

Hollywood on the Air

Roberta

1935



CAST:

ANNOUNCER

SINGERS, of theme song

IRENE DUNNE

CHORUS, accompanies Irene

GINGER ROGERS

FRED ASTAIRE


NOTE: This is a transcript of a nearly twelve-minute-long recording sent to various radio stations to promote the motion picture "Roberta," and featuring excerpts from the film's soundtrack. Presumably, a local announcer would add concluding remarks about where and when the picture was being shown.




MUSIC: TRUMPET FANFARE


ANNOUNCER

Hollywood -- on the Air!


MUSIC: A BIGGER FANFARE ... THEN THEME, IN BG


SINGERS

Hello! Hello!

Get set! Let's go!

Clear the decks for Hollywood on the radio!

From Maine to California and up to Montreal

And all the way to New Orleans; we're thinking of you all!

There in sight, we start tonight!

Get ready for a four-star show!

Full of some romance and fun,

A happy thought for everyone!

So, Hollywood on the Air, let's go!


ANNOUNCER

Good evening. RKO Radio Pictures present Irene Dunne, Fred Astaire, Ginger Rogers -- in scenes from "Roberta." "Roberta" is full of surprises because "Roberta" is set in Paris and Paris is the most surprising city in the world. Imagine lovely Irene Dunne imagining herself slighted by the man who imagines she is slighting him. Irene's heart is on fire and you know that when your heart's on fire, "Smoke Gets in Your Eyes." Miss Dunne.


MUSIC: DURING ABOVE, BUILDS TO "SMOKE GETS IN YOUR EYES"


IRENE DUNNE (SINGS)

They asked me how I knew 

My true love was true.

I of course replied, 

Something here inside

Cannot be denied.


They said someday you'll find 

All who love are blind.

When your heart's on fire,

You must realize

Smoke gets in your eyes.


So I chaffed 

Them and I gaily laughed 

To think they could doubt my love.

Yet today

My love has flown away,

I am without my love.


Now laughing friends deride 

Tears I cannot hide,

So I smile and say, 

"When a lovely flame dies,

Smoke gets in your eyes."


MUSIC: CHORUS WORDLESSLY SINGS MOST OF A STANZA ... DUNNE WORDLESSLY FINISHES THE STANZA, THEN CLIMAXES THE SONG WITH-- 


IRENE DUNNE (SINGS)

They said someday you'll find 

All who love are blind.

When your heart's on fire,

You must realize

Smoke gets in your eyes.


MUSIC: SONG ENDS


ANNOUNCER

When a charming girl makes up her mind to get the man she thinks she wants, he's as good as in the bag. But charming girls are sometimes hard to handle and only a very honest girl like Ginger Rogers will admit it. Yes, without raising an eyebrow, Ginger -- with a brand-new accent -- informs all and sundry that she's "Hard to Handle."


MUSIC: DURING ABOVE, BUILDS TO "I'LL BE HARD TO HANDLE"


GINGER ROGERS (SINGS, WITH IMPROBABLE POLISH ACCENT)

I'll be hard to handle.

I promise you that.

And if you complain 

Here's one little Jane 

That will leave you flat.


I'll be hard to handle.

What else can I be?

Just ask my dad 

The trouble he had 

Controlling me.


I have faults. To be specific,

In a temper, ohhh, I'm terrific.

I throw chairs and tables and I never miss.

Ohhh, I'm as cold as any shellfish.

I tell lies, I'm mean, I'm selfish.

Think it over. My warning is this:


I'll be hard to handle.

I'm making it plain.

Now just be a dear 

And scram out of here

'Cause I'm going to raise Cain!


(SCAT SINGING)


I'm as cold as any shellfish.

I tell lies, I'm mean, I'm selfish.

Think it over. My warning is--

If you want to be sweet and hot, Oh!

 

I'll be hard to handle.

I'm making it plain.

Now just be a dear 

And scram out of here, ve dee, ve dee, ve dee, ve dee!


MUSIC: SONG ENDS ... THE BALLAD "LOVELY TO LOOK AT" SNEAKS IN BEHIND--


ANNOUNCER

There's nothing more entrancing in all the wonders of nature than a beautiful girl in a beautiful gown -- loveliness in silk, satin. That's what makes the heart beat fast and the pulse do nip-ups. But let Irene Dunne explain the success of Roberta's Parisian dress shop. I mean, when Roberta has worked her art upon you, you're "Lovely to Look At."


IRENE DUNNE (SINGS)

Lovely to look at,

Delightful to know 

And heaven to kiss.

A combination like this,

Is quite my most impossible scheme come true--

Imagine finding a dream like you!

You're lovely to look at,

It's thrilling to hold you terribly tight.

For we're together, the moon is new,

And oh, it's lovely to look at you tonight!


CHORUS (SINGS)

You're lovely to look at,

Delightful to know 

And heaven to kiss.

A combination like this,

Is quite my most impossible scheme come true--

Imagine finding a dream like you!

You're lovely to look at,

It's thrilling to hold you terribly tight.

For we're together, the moon is new,

And oh, it's lovely to look at you tonight!


MUSIC: "LOVELY TO LOOK AT" FILLS A PAUSE, THEN CONTINUES IN BG--


ANNOUNCER

Lovely to look at? I'll say they are! Here they come -- a parade of models fashioned of Roberta's magic and making Roberta's dress shop gleam with beauty. Look! Here's a gown which gives its wearer a sort of Jeanne d'Arc spirit, a kind of stately aloofness, suggestive of fine chain mail with its glistening steel beads woven into fine silk. There's a rope necklace and a girdle of beads finished with trailing strands of beads. And here's a gown for a brunette! And a brunette is wearing it, and you'll say-- Oh, but you forget what you want to say as you see another: shimmering white satin, combined with rich silver fox, a jacket with a high neckline, and the gown itself clinging with allure. There's a blonde model wearing this one, and you're torn between admiration for the gown and admiration for the girl. You're on the point of rushing right up and buying them both. But you don't. You can't. For here comes a ravishing vision in flesh, rose, and flame: a tightly molded evening frock, fashioned of chiffon with a graduated flounce, and over it a great circular cape of osprey feathers. That's what you're seeing here at Roberta's: Dame Fashion at her most intriguing.


IRENE DUNNE & CHORUS (SINGS)

You're lovely to look at,

Delightful to know 

And heaven to kiss.

A combination like this,

Is quite my most impossible scheme come true--

Imagine finding a dream like you!

You're lovely to look at,

It's thrilling to hold you terribly tight.

For we're together, the moon is new,

And oh, it's lovely to look at you tonight!


MUSIC: SONG ENDS ... THEN A BRISK INTRO FOR THE JAZZY "I WON'T DANCE"--


ANNOUNCER

And now by way of deep contrast, here's Fred Astaire who's nimble feet are the fastest in the world. In "Roberta," Fred leads a dance orchestra, and Ginger Rogers, who masquerades as a Polish countess, is in the mood to dance when she arrives at the nightclub in which Fred is entertaining. But Fred is doubtful. In fact, he says, "I Won't Dance," and he says it very convincingly. Here he is, Fred Astaire, the idol of two continents. And now let's find out why he won't dance.


FRED ASTAIRE (SINGS)

Not this season. 

There's a reason.


I won't dance!

Don't ask me.

I won't dance!

Don't ask me.

I won't dance, 

Madame, with you.

My heart won't let my feet do things they should do.


You know what? 

You're lovely.


GINGER ROGERS (SINGS, POLISH ACCENT)

And so what? I'm lovely!


FRED ASTAIRE (SINGS)

But oh! what 

You do to me.

I'm like an ocean wave that's bumped on the shore;

I feel so absolutely stumped on the floor!


GINGER ROGERS (SINGS, POLISH ACCENT)

Ah, but when you dance you're charming and you're gentle!

'Spec'lly when you do the "Continental."


FRED ASTAIRE (SINGS)

But this feeling isn't purely mental;

'Cause heaven rest us,

I'm not asbestos.

And that's why

I won't dance!

Why should I?

I won't dance! 

How could I?

I won't dance!

Merci beaucoup!

I know that music leads the way to romance.

And if I hold you in my arms,

I won't dance!


MUSIC: FRED GOES INTO HIS DANCE ... AN INCREASINGLY FAST TAP ROUTINE TO "I WON'T DANCE" ... DANCE ROUTINE ENDS ... THEN ANOTHER BRISK INSTRUMENTAL VERSION OF "I WON'T DANCE" FOR CURTAIN


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