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Guest: Bob Zuppke

The Coca-Cola Program

Guest: Bob Zuppke

Nov 11 1931




(Note to announcer: Make local announcements every 15 minutes except on dramatic programs which depend on a succession of thought)


WEAF. Time: ------


The Coca-Cola program


10.30-11 p. m., Wednesday, November 11, 1931


OPENING ANNOUNCEMENT: The Coca-Cola program (signature).


McNAMEE (through modulation). Good evening, ladies and gentlemen of the radio audience. This is Graham McNamee, happy to be offering you the refreshment of another sparkling Coca-Cola program. Familiar melodies you love, beautifully played by Gustave Haenschen and the all-string orchestra, Lewis James as soloist. And Grantland Rice in a football interview from the Middle West -- a talk with Bob Zuppke, justly famous head coach at Illinois. So just lean back at your ease and enjoy it with us to-night. And then to-morrow remember that whatever you're doing, you can always pause and refresh yourself around the corner from anywhere. Take a minute from your busy day. Relax at a cool and cheerful soda fountain with ice-cold Coca-Cola. It will leave you refreshed -- off to a fresh start.


(Signature full to close.)


McNAMEE. Here we go with the bubbling tune "Learn to Croon" from the musical comedy, "You Said It."


(Learn to Croon.)


McNAMEE. One of those smooth-flowing melodies that are so appropriate for our strings -- "You are my Song of Love," from that old favorite, "Blossom Time."


(You are my Song of Love.)


McNAMEE. And now we add to the strings the appealing quality of Lewis James's tenor and we hear that popular love song, "Just a Little Love, a Little Kiss."


(Just a Little Love, a Little Kiss.)


McNAMEE. A classical dance melody by one of the world's most famous composers, Brahms's Hungarian Dance No. 5.


(Hungarian Dance No. 5.)


McNAMEE. The colorful, rhythmic tango, "Bright Eyes," composed by Bertrand Hirsch, concert master of our Coca-Cola orchestra, in a delightful arrangement which Gus Haenschen has written especially for our strings.


(Bright Eyes.)


McNAMEE. Splendid, Gus. And now for a pause of refreshment -- for you and for everybody out in the audience who agrees that an ice-cold bottle of Coca-Cola would taste pretty good about now. It's so easy, you know, to order a case from your dealer, keep a few bottles in the refrigerator, and enjoy its tingling sparkle right in your own home.


(Chimes.)


McNAMEE. Here's Grant Rice at the microphone in New York, all ready to talk football with Bob Zuppke, who is speaking from Chicago. All right, Grant. Bring Bob in and let's have the kick-off.


(Interview.)


McNAMEE. Thanks, Bob. And thank you, Grant. And now the orchestra, all refreshed, brings us that merry bit of melody called "Wildflower."


(Wildflower.)


McNAMEE. Once again we hear the happy combination of Lewis James, accompanied by the strings. This time he sings that lovely tenor solo, "Little Mother of Mine."


(Little Mother of Mine.)


McNAMEE. And a refrain or two of the lively melody of "Yes, Yes," from the new musical movie, "Palmy Days."


(Yes, Yes.)


(Signature.)


McNAMEE (through modulation). Next week, same time, we'll be with you for another refreshing Coca-Cola program. The beautiful melody of Gustave Haenschen and the all-string orchestra. James Melton as soloist. And Grantland Rice in an interview with Dr. Roy Chapman Andrews, just back from the Gobi Desert, in Mongolia, after another of his thrilling adventures in search of the beginnings of mankind. Listen in, everybody. In the meantime, treat yourself to the pause that refreshes. To-morrow, for instance, when you're shopping or putting in a busy day at the office, take time out for a minute. Relax and enjoy the tingling sparkle of ice-cold Coca-Cola. You'll come up smiling, with new zest for whatever's before you. And now we hope that, like Coca-Cola itself, we leave you with a happy aftersense of refreshment. This is Graham McNamee bidding you -- good night all.


(Signature full to close.)


CLOSING ANNOUNCEMENT: The Coca-Cola program has come to you from the NBC studios in New York.



_________________________

SOURCE: United States Congressional serial set. (Washington: U.S. Govt. Print. Off.)

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