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Eight Cigarette Ads

Eight Cigarette Ads, 1931-1956

Excerpted from scripts at the Legacy Tobacco Documents Library

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1. LUCKY STRIKE RADIO HOUR

Apr 21 1931

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MR. THORGERSEN: The finest tobacco - the Cream of the Crop - let's take you with us here to the Southland among the tobacco fields. Listen to the whistle of the steamboat around the bend of the river.


(Three blasts of ship's whistle, sound of ship puffing, water, then chant of workers. One chorus of negro chant being hummed full. Chant dies away gradually - allowing for slight pause before announcement.)


MR. BOND: (With Southern Accent) (Chant is low all thru this announcement.) Well, suh, look at those broad, golden fields of sun-ripened tobaccos that stretch out before us. Fragrance and mellowness and ripeness of choice tobacco fills all the air. Down the long rows of tobacco march the workers, cuttin' every plant at the stalk. They sing while they work. Yes Suh, a melodious, soothin' spiritual handed down ever since the days when George Washington himself was one of America's great tobacco planters. You-all listen now to the workers chanting in the fields.


(CHANT OF THE DARKIES - (Chant is loud here for twenty seconds - then grows faint and continues all thru Mr. Thorgersen's announcement.)


MR. THORGERSEN: The planter standing by watches the harvesting as a mother watches her child - his pride and joy - the finest tobaccos - the Cream of the Crop - the kind of choice tobaccos always purchased for your LUCKY STRIKE. Millions of dollars worth of such choice tobaccos -- The Cream of many crops throughout the world -- are constantly being purchased by The American Tobacco Company for your LUCKY STRIKE - but that is only the first step in the marvelous journey that changes the raw tobaccos into the modern cigarette - a finished cigarette - LUCKY STRIKE - the cigarette from which harsh irritants, present in all raw tobaccos, have been expelled by the exclusive "TOASTING" Process -- your throat protection against irritation -- against cough.

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2. CAMEL COMEDY CARAVAN

May 21 1943

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NILES: Tonight again we send our thanks to the Yanks of the week - Americans who have distinguished themselves for heroism in the battle area.


MUSIC: (FANFARE) 


VOICE: To Private George Thompson of McCormick, South Carolina, member of a fighting American Negro engineering unit in New Guinea. When his base was strafed by Japanese zero planes, Pvt. Thompson grabbed a heavy machine gun, and though bullets were ripping up the sand bags all around him, he stuck to his gun until the zero crashed in flames. We salute you, Pvt. George Thompson, and in your honor the makers of Camels are sending to our men in New Guinea three hundred thousand Camel cigarettes.


MUSIC: (FANFARE) 


NILES: On each of the four Camel shows we'll salute another yank of the week, and on each of them send three hundred thousand Camels to men in the battle area.....a total of more than a million Camels sent free each week. Camels thank the Yanks in this country with the three traveling Camel Caravans, which since 1941 have given free Camels and over 1900 free performances to nearly three million service men in more than 500 different camps. Listen to each of the four Camel shows - tomorrow, Bob Hawk in "Thanks to the Yanks," Monday, "Blondie," Thursday, Jimmy Durante and Garry Moore, and next Friday, the "Camel Comedy Caravan" with Jack Carson, Lucille Ball, and Monte Wooley.

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3. BLONDIE

Feb 21 1944

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MCGEEHAN: Tonight we salute Captain L. Rodney Custis, of Hartford, Connecticut, and members of the famous All-Negro Ninety-Ninth Fighter Squadron. Sighting a large group of Focke-Wulfe fighters in the Anzio Beachhead area, Captain Custis led his pilots to the attack, shooting down one Nazi plane himself, while others of the crack Negro fliers destroyed eight planes, probably shot down four others, and damaged two more without losing a plane! In your honor, Captain L. Rodney Custis, and in honor of the Ninety-Ninth Squadron, the makers of Camels are sending to our soldiers overseas three hundred thousand Camel cigarettes!

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4. THE CAMEL PROGRAM

Mar 02 1945

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MCGEEHAN: Thanks to the Yanks of the week: Tonight we salute Sergeant Lloyd Wilkinson, of Brooklyn, New York, member of the 969th Field Artillery -- Negro big-gun battalion -- that fought it out at point-blank range with the enemy at Bastogne in the heroic Battle of the Belgian Bulge. In your honor, Sergeant Wilkinson, the makers of Camels are sending to our fighters overseas four hundred thousand Camel cigarettes!

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5. 60-SECOND RADIO SPOT

1954


R. J. Reynolds Tobacco Company

CAMEL CIGARETTES

Negro Stations

60 Seconds 

No. 4

"Live"

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ANNOUNCER: What's your favorite sport? I'll bet it's the one that gives you the most pleasure! And I'll bet your favorite cigarette is the one that gives you more pure pleasure -- Camels! A lot of sports personalities smoke Camels, you know. Big-League ballplayers, like sluggers Bill Bruton, Ted Kluszewski and Bobby Avila. These stars and many others smoke Camels because no other cigarette is so rich-tasting, yet so mild. You ought to discover for yourself that famous Camel mildness and flavor -- the true mildness and richer flavor that only Camels' exclusive blend of costly tobaccos can give you. Make your own 30-day Camel mildness test. Smoke Camels for more pure pleasure -- because no other cigarette is so rich-tasting, yet so mild as Camel!


Typed: 10/3/54


ENDORSERS      EXPIRATION DATE

Bill Bruton    7/20/55

Ted Kluszewski 3/4/55 

Bobby Avila    8/27/55


ALTERNATES 

Bobby Avila (slugger) 8/27/55

Jim Hegan (catcher) 8/27/55 

Joe Adcock (slugger) 8/8/55 

Jim Pendelton (slugger) 12/31/54

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6. 60-SECOND RADIO SPOT

1955


R. J. Reynolds Tobacco Company

CAMEL CIGARETTES

NEGRO STATIONS

60 Seconds 

SPECIAL LOUIS ARMSTRONG

COMMERCIAL

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ARMSTRONG: This is "Ol' Satchmo", Louis Armstrong, tellin' you with his trumpet how he feels about mild, flavorful Camels!


ARMSTRONG PLAYS TRUMPET SOLO: "MORE PURE PLEASURE" JINGLE


ARMSTRONG: Man, that's pure pleasure! I mean, I been smokin' Camels since my New Orleans days, an' I never yet smoked a cigarette with so much good, rich taste -- and with so much real mildness, too! Take it from Ol' Satch, Guys and Gals. For more pure pleasure, have a Camel!


CHORUS: No other cigarette 

Is so rich-tasting

Yet so mild as Camel! 


ARMSTRONG: Camels are the most!




ENDORSER      EXPIRATION DATE

Louis Armstrong 12/27/56


Typed: 2/9/55

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7. 60-SECOND RADIO SPOT

1956

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(MUSIC: "LIGHT-UP TIME" SONG - AFTER 26 SECOND VOCAL, FADE INSTRUMENTAL AND HOLD UNDER:)


LOCAL ANNCR: (LIVE) Splendid sound, friends -- Miss Ruth Brown singing Light-Up Time in real up-tempo. Join in, won't you -- light up a Lucky, the cigarette of fine tobacco. Naturally good tasting tobacco that's toasted to taste even better. Light up a Lucky and I know you'll say it's the best tasting cigarette you ever smoked.


(MUSIC: UP FOR VOCAL TAG - 12 SECONDS, AND HOLD TO END.)

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8. 60-SECOND RADIO SPOT

1956

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(MUSIC: FULL VERSION "LIGHT-UP TIME" SONG -- 26 SECONDS)


ANNCR: Now there's a gal that really sends me -- sends me reaching for my pack of Luckies. It's Miss Ruth Brown ... reminding us that it's light-up time. Time to light-up a better-tasting Lucky Strike. Yeah man. LS/MFT -- Lucky Strike means fine tobacco. Mild, naturally good-tasting tobacco that's toasted ... "IT'S TOASTED" to taste even better. Cleaner, fresher, smoother. So friend, light up a Lucky. And next time you're out shopping -- pick up a carton of Luckies, hear?

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