Resume

Michael M. Maher

                    C: (914) 588-0264                                                        E-mail: momaher@gmail.com                                       


PERFORMANCE PROFILE

PERFORMANCE PROFILE

Career services leader, encompassing student coaching, employer and alumni relations, internal team collaboration, innovation, and performance improvement; also adjunct professor with BS, MBA, PhD (WIP), 20+ years leading breakthrough digital marketing and advertising successes.

·    Education: Passion for higher education, student success, lifelong learning, and liberal arts

·    Strategy: Provides vision, defines mission, builds support, leads roadmap for implementation

·    Teamwork: High performance team leadership, staff development, cross-functional collaboration

·    Innovation: Emerging technology thought leader, deliver new models and enhanced capabilities

·    Accountability: Continuous measurement and improvement for all programs and constituencies


PROFESSIONAL EXPERIENCE

Yale University School of Management, New Haven, Ct.                                                                                                                                 2016-present

Associate Director, Career Development Office

Lead 40% of recruitment activity, oversee career management and counseling for 700+ MBA students at top-ranked U.S. (9th) and global (11th) business school, achieve 93% placement 3 months post-graduation.

·     Expand global employer recruiting network, across Tech, Energy, Healthcare, Financial Services, Entrepreneurship, Design & Innovation (D + I), D + I Consulting, Real Estate, Manufacturing, Automotive, Education, Government, hiring 40% of graduating students, increasing hires by companies like Apple, IBM, Google, Amazon, and numerous firms with smaller hiring volumes.

·    Advise, coach, and train 25 students (and alumni) weekly and 15 student clubs, on effective career planning and job search strategies, including resumes, cover letters, target lists, networking/outreach, interview prep, LinkedIn, internship readiness, offer evaluation & negotiation; initiate Tech company interview training, case interview prep for financial services and healthcare.

·     Collaborate across school constituencies to increase student career education and support by faculty (e.g., student advising), alumni (e.g., mentoring), executive education (e.g., job postings), employers (e.g., campus events), development (e.g., sponsorships); increase visibility of student business start-ups to boost alumni and university funding and advising.

·     Recruit panelists, develop content, and moderate industry education webinars for 100-200 prospective students and industry career overviews during orientation for 350 new students.

·     Guest lecture on Social Media Marketing and supply guest lecturer for Digital Strategy course.Recruit panelists, develop content, and moderate industry education webinars for 100-200 prospective students and industry career overviews during orientation for 350 new students.

·     1 of 14 national Research Committee members for MBA CSEA (Career Services & Employer Alliance), develop ongoing surveys for priority issues, such as International student hiring, coaching technology usage, plus annual Corporate Recruiters and Recruiting Trends Surveys.

 

Syracuse University, Syracuse, N.Y.                                                                                                                                                                     2016-present

Adjunct Professor & Course Lead, Communications@Syracuse (Newhouse M.S. Program)

Teach Digital Strategy & Branding course to 10-15 online Masters’ students for four terms annually.

·      Educate students on utilizing digital media strategically in marketing, media, and advertising.

·      Develop students’ ability to lead a digital media and advertising project in the workplace.

·      Guide student development of a personal project defining the cutting edge of digital media that includes detailed predictions about the future.

·      2017 Artificial Intelligence faculty panelist at Newhouse student Immersion Weekend.

·      Achieve 90%+ student ratings (top 2 boxes) for “I would recommend this instructor to others”.

Other Higher Education Recruiting & Lecturing                                                                                                                                                 2005-2016

  • Northeastern University: 2016 Senior Career Conference panelist “How Employers Use Social Media & LinkedIn”, Employer in Residence: resume & cover letters, interviews, job search advising
  • Boston University: 2016 Guest Lecturer “Communication & Digital Marketing Careers”
  • Bowdoin College: 2012 Guest Lecturer “Careers in Digital Marketing & Media”
  • Ad Agency Account Management Recruiter: Recruited and hired 2005-2013 for Ryan Partnership interns, Greater Than One full-time, Digitas Health summer internship recruiting, at Fairfield University, New York University, Columbia University, Boston University
  • Southern New Hampshire University: 2016-present Adjunct Professor, Marketing & Advertising


ID Health, New York, NY                                                                                                                                                         2014-2015

President

Launched healthcare media division of IPG $30 million media agency as GM and agency spokesperson. Led new business, managed all employees, client relationships, media service delivery. 

        · Develop business plan, strategies, launch tactics, and innovation opportunities, to ensure long-term growth, overseeing development/delivery of all media services to meet client needs and achieve revenue goals.
        · Provide industry thought leadership: Programmatic Media, Voice Search, Data-Powered Media, ROI, Apple’s HealthKit, DTC TV Advertising, in MM&M, Ad Exchanger, PM360, Mediapost.
        · Lead multiple media new business wins, projected at $100MM+ in annual spend, B2C and B2B, including Abbott, Merck, Sandoz, Bayer, Amgen, Genentech, Takeda, ThermoFisher, Questcor, and Sun Pharma.
        · Redefine Bravecto multi-channel launch media strategy to improve reach 98% and awareness 148%.
        · Build collaborative partnerships and initiatives with eight IPG sister healthcare and media agencies.
        · Achieve client success across media channels: TV (incl. DRTV & addressable), print, OOH, online (incl. search, display, video, programmatic), mobile (incl. geofencing & 2nd screen experiences), social, etc.

Digitas Health, New York, NY                                                                                                                                                                               2010–2013

Senior Vice President, Marketing

Senior NY office relationship lead for $120MM global agency, managing $25M+ in global business.

·   Provides marketing strategy for global and U.S. clients, including Sanofi, Bristol Myers Squibb, Pfizer, Novartis, Forest Labs, and Ironwood.

·   Managed strategy development of Novartis’ Get on Track program, improving adherence 30%+ in six months, winning the 2012 DTC Award for Best CRM Campaign.

·   Created Abilify DTC TV, print, and online advertising campaign boosting key awareness and brand metrics by 28%+, and subsequently winning the 2012 MM&M award for Best Consumer Print Campaign.

·   Spearheaded consumer and professional marketing for launch of Sanofi’s Auvi-Q epinephrine auto-injector, including iPad mobile tools, social media, print, digital advertising, and search.

·   Won over $15M+ in new business product launches, including Forest/Ironwood’s Linzess, Pfizer/BMS’ Eliquis, and BMS’ Nivolumab.

·   Writes thought leadership articles for marketing and healthcare industry publications, including social CRM, pharma mobile apps, and free digital marketer tools.


Greater Than One, New York, NY                                                                                                                                                                       2008–2010

Senior Partner, Director of Client Services

Senior partner for award-winning Ad Age Top 100, independent digital healthcare agency with strong emphasis on search and digital media. Directed account management and digital marketing strategies across all clients, including Genentech, Sunovion, Stryker, Medtronic, J&J BabyCenter, Hologic, MasterCard, NYU Continuing Ed., EMD Serono, Texas Children’s Hospital, and Continuum Health Partners hospitals. Developed innovative, industry-leading marketing programs, and provided digital marketing thought leadership in industry forums, conferences, and publications, resulting in enhanced agency reputation, new client acquisition, and driving incremental business.

·   Oversaw social media strategy and recruited patient influencers for EMD Serono disease support site howifightms.com, exceeding patient enrollment goals by 20%+ and winning more than 15 industry awards, including Webby and ECHO Awards.

·   Led development of award-winning digital strategy (media, mobile, and creative) for Texas Children’s Hospital (Communicator Award), Omnaris (M&M Magazine Award), Continuum Health Partners (Web Marketing Association Award), French Culinary Institute (ECHO Award), and MasterCard Chase Rewards (Communicator Award).

·   Authored industry thought-leadership articles regarding social media, CRM, and measurement for Pharmaceutical Executive Magazine and Adotas.

·   Conducted social media seminar (trends and best practices) at Internet Week NY, and was invited to present at Genentech panel discussions on mobile marketing and social media as one of five industry specialists.

·   Drove substantial business growth, increasing revenues nearly 100% among agency’s largest two clients and performance-based analytic rigor in search and media assignments.

 

Ryan Partnership (iDirect Division), Wilton, CT                                                                                                                                            2005–2008

Executive Vice President, Client Services Director

Led account management, managed P&L, and provided strategic support as #2 executive for digital and CRM division of $80 million promotion agency, specializing in consumer packaged goods.

           ·  Drove significant business growth increasing revenue 200% and profits by 300% in fewer than three years.
        · Increased digital capabilities to represent 75% of division revenues from 25%.
        · Oversaw all senior relationships and engagements, including digital media, interactive marketing, CRM strategies, and program development for clients, consisting of Pfizer Consumer Healthcare, Nestle, Kraft, Gevalia, and U.S. Smokeless Tobacco.
        · Created digital training curriculum for clients and agency staff, encompassing trends and best practices in 15 areas, including search, digital media, web analytics, e-mail, site design, gaming, social media, and mobile.



Publicis Modem (formally Modem Media), Norwalk, CT                                                                                                                               2003–2005

Senior Vice President, Marketing Strategy and Director, Database Marketing

First digital marketing agency responsible for industry breakthroughs, including first banner ad and first e-commerce site. Built database marketing and analytics capability with results-oriented marketing discipline across client base. Organized statisticians and analysts to quantify impact of agency marketing programs. Enhanced agency-client relationships, drove revenue growth, and assisted in development of corporate growth strategies.

·   Expanded use of multivariate analytic techniques, growing DB Marketing and analytics revenues 30% and enhancing media department’s focus on performance-driven ROI results.

·   Led efforts to acquire $10M in Wyeth, Royal Caribbean, and PWC new business and media wins.

·   Served on Centrport Board of Directors, identifying opportunities to drive growth among Modem Media and non-Modem clients.

·   Established data-driven marketing and analytics positioning, providing local marketing support for clients and new business efforts in the UK and Germany.

·   Boosted revenues between 15% and 100% for individual clients by spearheading digital strategy, online media, marketing, and site development for Pfizer, General Motors, Philips, and AOL.

 

Draft FCB (formally Draft), New York, NY                                                                                                                                                           1993–2003

Senior Executive Vice President, Director of Digital Services                                                                                                                   2001–2003

EVP, Director of DraftDigital                                                                                                                                                                                    1999–2001
EVP/Group Account Director                                                                                                                                                                                   1996–2000

Senior Vice President/Account Director                                                                                                                                                                 1995–1996

Vice President/Management Supervisor                                                                                                                                                                1993–1995

Global advertising agency specializing in direct, CRM, and digital marketing. Instrumental in growing NY office from 60 to 500+ employees. Created award-winning digital division, ranked #16 worldwide. Spearheaded interactive service, marketing strategies, and tactical development, driving growth across many large accounts, including Verizon, HBO, and Rogaine. Strengthened database marketing, CRM, and analytics, including data mining techniques and predictive models to drive increased revenues and win new clients.

        · Led winning new business pitches for American Express, Medco, and Pharmacia worth $11M.
        · Managed interactive and DB marketing portion of $35M+ in new business revenue wins for United Healthcare, Target, and Bank of America.
        · Created client-marketing programs that increased client revenues, as well as 800%+ office growth.
        · Supervised Verizon B2C and B2B direct marketing (including loyalty program), reducing customer attrition by 25%+, and launching long distance service exceeding customer acquisition goals by 30%.
        · Improved Rogaine media DRTV and magazine cost-per-leads 40% and 89% respectively.
        · Expanded database technology services capabilities improving pharma client performance while decreasing costs by $2.7M and created HBO predictive models, decreasing retention costs by 33%.

American Express Travel Related Services, New York, NY                                                                                                                            1984–1992

Director, Ultra (“Best”) Card Member Database Marketing                                                                                                                          1992

Director, Gold Card Acquisition Marketing                                                                                                                                                             1990-1992
Director, Gold Card Marketing; Brokerage Accounts                                                                                                                                            1989–1990

Director, Retail Travel Finance                                                                                                                                                                                 1987–1989

Manager, Business Planning and Financial Analysis                                                                                                                                            1985–1987

Senior Financial Analyst                                                                                                                                                                                          1984–1985

International financial services organization providing leading products and services, including credit cards, travelers cheques, and travel services. $31 billion in revenues, 13th most admired company in the world, and 22nd most valuable brand in the world. Responsibilities included managing and creating American Express worldwide annual plans, directing all finances for 120 US travel offices, growing brokerage Gold Card portfolio, managing Card acquisition programs to convert Green to Gold, and leading database development to increase loyalty among AMEX’s best customers.

·   Substantially grew 11 direct marketing programs converting Green Card members to Gold, resulting in 63% additional acquisition sources and 30% higher response rates.

·   Managed finance for 126 U.S. travel offices with $400M in sales and more than 1,000 employees achieving consecutive record profits levels in 1987, 1988, and 1989.

·   Launched acquisition efforts that grew Gold Card customer base at five brokerage firms over 16%.

·   Supervised Global Card and Travelers Cheque annual plan development

·   Drove a 20% reduction of attrition with the company’s most valuable customers by leading a cross-functional team of nine to enhance AMEX’s database marketing and customer loyalty-building capabilities.

 

EDUCATION

Fordham University Graduate School of Education, New York, N. Y.

PhD (in progress)                                               Major: Education & Learning Science

Columbia University Graduate School of Business, New York, NY

Master of Business Administration                     Major: Marketing                   Minor: Finance, Media Management with Columbia Graduate School of Journalism

Boston University, Boston, MA

Bachelor of Science                                            Major: Journalism                 Minor: Photojournalism, Political Science



PROFESSIONAL DEVELOPMENT

*Adobe Connect Classroom 2016                                                                          *MBA Student Career Advising 2016

*Adobe Photoshop 2016                                                                                        *Blackboard Learn 2016

*Media Research (Kantar, Simmons) 2015                                                            *Adobe Premiere Pro 2015

*Multi-Media Immersion & Storytelling 2015, 2014                                                *Google AdWords Certification 2014

*Innovation Management 2013                                                                *Social Network Analysis 2013

*New Business Development 2012                                                                        *Mobile Healthcare Marketing 2012

*Change Ambassadors 2012                                                                                 *Facebook Marketing 2011

*Successful Pharma Marketing 2010                                                                     *European Search Marketing 2010

*Google Analytics 2009                                                                                          *Advanced Excel 2008  

*Executive Presentation Skills 2007                                                                       *E-mail Management 2006  

*Statistics 2006                                                                                                       *Advanced PowerPoint 2005                                                                                                                                                                                                                                                                                             


PROFESSIONAL ORGANIZATIONS

American Marketing Association (National and New York Chapters)

Digital Analytics Association (National)

Direct Marketing Association: Senior Management Judge, ECHO Awards

Medical Marketing & Media Awards: MM&M Awards Judge

National Press Photographers Association (National and New York Chapters)       

  

 

MARKETING PUBLICATIONS / PRESENTATIONS

“The AI Imperative.” 2017. Faculty panelist w/ Q&A. Syracuse University Newhouse School

“Creating Valuable Content to Achieve Brand Objectives.” 2017 Medical Marketing & Media

“Content Marketing: Healthcare Too Often MIA?” 2016. Medical Marketing & Media

“What Wearables Can Deliver for Marketers.” 2015. Medical Marketing & Media

“Eliquis DTC: Cardiac Resuscitation.” 2015. Medical Marketing & Media Podcast

“Simplifying ROI Analysis.” 2015. PM360 (Quoted)

“DTC Special Feature: Direct to Human.” 2015. PharmaLive (Quoted)

"Data-Powered Healthcare Media." 2014 PM 360

"When is TV Advertising Right for a Pharma Brand?" 2014. PM360

"Voice Search: Are Pharma Brands Listening?" 2014. PM360

"What Apple's Health Data Restrictions Mean for the Ad Industry" 2014. AdExchanger (Quoted)

“Programmatic Buying Stands to Disrupt healthcare Marketing” 2014. Medical Marketing & Media (Quoted)

“In Search of Social CRM.” 2012. Adotas

“Pharma Mobile Apps: Rx for Boosting Success.” 2011. Adotas

“Move to the Next Generation of CRM.” 2010. DM News

“Digitally Charge Your CRM.” 2010. DM News

“Too Much Data, Too Little Insight.” 2010. Adotas

"The Best Things in Life Are Free: 10 Tools for Digital Pros That Don't Cost a Dime.” 2010. Mediapost

“Time to Protect Your Best Customers.” 2009. Adotas

“Pharma Companies and Social Media Marketing.” 2009. Adotas

“Learning to Relate.” 2009. Pharmaceutical Executive

“Social Media Marketing.” 2009 Internet Week New York (Speaking Engagement)

“U.S. Doctors Are Heavy Users of Social Networks, Online Video.” by V. Citrano, 2009. ClickZ (Quoted)

“Less is More.” by L. Tascio, 2009. Mediapost (Quoted)

“OTC Drugs Head Online.” by J. Mack, 2009. DM News (Quoted)


HIGHER EDUCATION TEACHING & GUEST LECTURING

Southern New Hampshire University (Online): 2016 Adjunct Professor, Marketing & Advertising

Syracuse University (Online): Adjunct Professor, Master’ Program, Digital Strategy & Branding

Boston University: Guest Lecturer “Communication & Digital Marketing Strategy”

Bowdoin College: Guest Lecturer “Careers in Digital Marketing & Media”

Northeastern University: Senior Career Conference panelist “How Employers Use Social Media & LinkedIn”, Employer in Residence resume & cover letter review, mock interviews, job search advising


BOOK AUTHORSHIP

“Great Shot!” photography instruction book http://www.greatshotbook.com/, published 2014.


PHOTOJOURNALISM

Freelance photographer                                                                                                                                                                                                   1977–present

Yale University Athletic Department                                                                                                                                                                                  2016–present

Photojournalist, Lowell Sun Newspaper Publishing                                                                                                                                                          1978-1982

Over 25 Professional Awards Including:

New England Newspaper & Press Association:

  • 2-time New England Newspaper Photographer of the Year
  • Numerous 1st place, 2nd place, 3rd place, honorable mentions in news, sports, features

Associated Press: 1st Place, Best of Show, 3rd Place

Boston Press Photographers Association: 1st Place, 3rd Place

National Press Photographers Association: multiple 1st, 2nd, and 3rd place in National Monthly Newsclip Contest and selected for Pictures of Year Annual Publication                       


PHOTOGRAPHY PUBLICATIONS AND WEBSITES

Published Photographs:

“Photojournalism: The Professionals’ Approach,” the premier college photojournalism textbook, and “How to Photograph Friends and Strangers,” both by Ken Kobre.

“Curse of the Bambino,” an HBO special history of the Boston Red Sox.

“Marathon Man,” autobiography of famed marathoner Bill Rodgers (cover shot).  

Published by Reuters news service and numerous newspapers.


Video Photography:

“22 Llamas” 2015  https://vimeo.com/128338374

“Piano Practice” 2015 https://vimeo.com/149983833

“MOOC Countdown” 2014  https://www.youtube.com/watch?v=uY5LAkC9yII


Websites:

“Great Shot!” photography instruction blog: http://maherphoto.blogspot.com/

Photography portfolio website: Michael Maher Photography http://maherphotos.com

                                                                    

Superior references available

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Michael Maher,
Nov 5, 2018, 5:07 PM
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