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Podcast: Eliquis DTC Campaign Checkup

Welcome to the inaugural Medical Marketing & Media podcast for CampaignCheckup—examining the curious in Rx marketing and advertising.  Larry Dobrow talks to guest, Michael Maher, President, ID Health, about the advertising for BMS/Pfizer's oral blood thinner Eliquis, whose DTC campaign launched last year.

http://media.mmm-online.com/audios/145/campaign_checkup_-_ep_1_36101.mp3
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