Career Highlights & Overview

Sales and marketing management professional with in-depth experience creating marketing and brand management strategies that grow revenue and increase market share for both client and agency sides. Expertise in digital marketing, direct marketing, new customer acquisition, CRM, and customer loyalty. Proven performance with client services and track record of driving consistently improving ROI across diverse industry segments. Delivers breakthrough strategies, integrating digital innovation for superior results across all new and traditional media channels.


PROFESSIONAL EXPERIENCE:


Digitas Health (New York, N. Y.)

2010 - present    Senior Vice President, Marketing

 

Greater Than One  (New York, N. Y.)

2008-2010         Sr. Partner, Executive Vice President, Director of Client Services


Ryan Partnership  (Wilton, Ct.)

2005-2008          Executive Vice President, Client Services Director


Modem Media (East Norwalk, Ct

2003-2005          Sr. Vice President, Marketing Strategy/ Director, Database Marketing


Draft Worldwide/Draft FCB   (New York, N. Y.)

2001-2003          Senior Executive Vice President, Director of Digital Services

1999-2001          EVP/Director, DraftDigital (Interactive & Database Services)

1996-2000          EVP/Group Account Director

1995-1996          Senior Vice President/Account Director

1993-1995          Vice President/Management Supervisor


Rapp Colliins  (New York, N. Y.)

1992-1993          Vice President/Account Director


American Express   (New York, N. Y.)

1992                   Director, Ultra ("Best") Cardmember Database Marketing

1990-1992          Director, Gold Card Acquisition Marketing

1989-1990          Director, Gold Card Marketing - Brokerage Accounts

1987-1989          Director, Retail Travel Finance

1985-1987          Manager, Business Planning and Financial Analysis

1984-1985          Senior Financial Analyst


CBS Education & Professional Publishing     (New York, N. Y.)

1983-1984          Strategic Planning Analyst - International Publishing


EDUCATION:     

            Columbia University -- MBA, Marketing & Finance

            Boston University -- B.S., Journalism

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