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PERFORMANCE PROFILE

Media and advertising professional, with deep digital expertise, passion for higher education, and proven track record of creating marketing and brand strategies that grow revenue and increase market share.

·    Education: Digital Strategy & Marketing adjunct, student career advising, MBA, BS, PhD (WIP)

·    Strategy: Provides vision and strategic imperatives to inform positioning, messaging, and tactics. 

·    Business-Building: Launches new products and capabilities, driving significant revenue growth.

·    Innovation: Thought leader on trends, innovative and effective emerging channels and technology.

KEY MARKETING & MANAGEMENT SKILLS

*Advertising Strategy & Planning

*Account Management

*Marketing Strategy                 

*Digital Marketing & Media

*Product Positioning & Brand Building  

*Media Strategy & Planning           

*ROI & Performance Metrics 

*Team Building & Leadership                                                  

*Mobile Marketing & Social Media            

*Product & Division Launches

*New Customer Acquisition & CRM       

*Data Mining & Predictive Models 

*P&L Management

*Programmatic & Audience Targeting

*Student Coaching & Career Advising 

*Industries: Tech, Education, Healthcare, CPG, Financial Services, Telecom, Entertainment, Media

Marketing Industry Thought Leadership (Publications, Speeches, Quotes), 2009-present:

Media:

Mobile:

CRM:

Social Media Marketing:

Measurement:

Other:



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