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PERFORMANCE PROFILE

Career services leader, encompassing student coaching, employer and alumni relations, internal team collaboration, innovation, and performance improvement; also adjunct professor with BS, MBA, PhD (WIP), 20+ years leading breakthrough digital marketing and advertising successes.

·    Education: Passion for higher education, student success, lifelong learning, and liberal arts

·    Strategy: Provides vision, defines mission, builds support, leads roadmap for implementation

·    Innovation: Emerging technology thought leader, deliver new models and enhanced capabilities

·    Teamwork: High performance team leadership, staff development, cross-functional collaboration

·    Accountability: Continuous measurement and improvement for all programs and constituencies 

KEY MARKETING & MANAGEMENT SKILLS

*Higher Education

*Career Planning

*Student Coaching & Career Advising 

*Adjunct Teaching

*Digital Marketing & Media

*Marketing Strategy         

*ROI & Performance Metrics 

*Team Building & Leadership    

*P&L Management

*Social Media

*Account Management 

*Product Positioning & Brand Building  

*Media Strategy & Planning                                                  

*Product & Division Launches

*New Customer Acquisition & CRM       

*Data Mining & Predictive Models 

*Industries: Tech, Education, Healthcare, CPG, Financial Services, Telecom, Entertainment, Media*Advertising Strategy & Planning

Marketing Industry Thought Leadership (Publications, Speeches, Quotes), 2009-present:

Media:

Mobile:

CRM:

Social Media Marketing:

Measurement:

Other:



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