Michael Barnes > Resume

PDF version of my resume [31KB]

Site Architecture
IA Strategy
> Resume

Information Architecture
Usability Testing
User Experience Design
Project Management


- Information architecture, user experience design, and usability testing 
- Business process analysis
- Project scoping, resourcing, and management 
- Excellent public speaking and communication skills
- Proven copywriting skills (technical/web, marketing, and educational)

- Manage concurrent projects with shifting priorities, competing deadlines, and multiple contacts
- Problem-solve, debate, and resolve conflict within creative teams
- Present complex technical information in a concise and audience centered manner
- Provide team building leadership that facilitates collaboration, creates incentive, and rewards success


Information Architecture
- Site and user interaction mapping
- Wireframe and prototype production
- Navigation and search systems design
- Content inventory and mapping
- Rapid, iterative prototyping

IA/UE Strategy
- Functional specification development
- Requirements gathering
- Search optimization
- Competitive analysis research
- Use case development

Business Process Analysis
- Business process analysis, design and improvement
- Functional and operational requirements documentation
- Process mapping and gap analysis
- Benchmarking and best practices documentation
- Develop performance metrics and SWOT analyses
- Write PRDs and shape product roadmaps

Project/Product Management
- Maintain detailed, cross-functional project plans
- Identify dependencies, risks, and conflicts
- Provide strategic and tactical support across projects
- Communicate status and risks to project stakeholders
- Develop product and business strategies
- Manage concurrent projects with multiple contacts

User Experience Management

- Needs/behavior analysis and personae design
- Ethnographic research, interviews, focus groups
- Usability testing - design and implementation
- Heuristic evaluations and usability audit reporting
- User interaction design mock-ups

Production Experience With:
- Photoshop, Illustrator, Visio, Dreamweaver
- MS Office Suite, FileMaker, Inspiration
Knowledge of:
- HTML, DHTML, XML, CSS, Javascript


Interaction Designer
VeriSign, Inc.
June 2006 - Current

- Responsible for the user experience of interactive web applications

Associate Director of Admissions
University of California, Santa Cruz
Aug 2002 - Apr 2006

- Managed all business and service operations of the Office of Undergraduate Admissions
- Directed all admissions outreach, advising, and recruiting initiatives
- Supervised twelve career professionals including six off-site regional representatives
- Increased applications, enrollments, academic quality, and diversity of incoming classes
- Managed new web initiatives and the production of all marketing collateral
- Designed web-based management and reporting tool - the "Outreach Planner"
- Launched web-based tour reservation tool resulting in reduced labor costs
- Led information architecture and functional specification documentation for web development projects
- Forged business, user, and content goals to create intuitive information architectures for web apps
- Provided ongoing usability testing and focus group evaluations of web properties
- Created site and process maps, feature lists, prototypes, and style guides
- Served as member/advisor to the campus’ Section 508 Web Standards Advisory Committee

Director of Marketing and Web Properties
NetEase, Inc
Jan 2002- Aug 2002

- Designed, built, optimized, and maintained company web properties
- Wrote press releases, web site copy, and other print-based marketing collateral
- Designed brochures, product and service logos, and print business systems
- Developed web marketing strategy including search engine optimization initiatives

The Barnes Group
Jun 2001 - Aug 2002

- Created a web development consultancy providing design, production, and database integration services
- Developed business plan, service offerings, development procedures, and client engagement strategies
- Managed project development process, personnel and subcontract talent, and client communications
UC Santa Cruz Extension - Interactive Media and Design
Cabrillo College - Santa Cruz
Jun 2001 - Aug 2001 

- Designed curriculum and co-taught information architecture intensive course "Web Architecture for Web Design"
- Guest lectured in web development and multimedia course "An Introduction to Information Architecture"
Information Architect
Imagesmith, Inc.
Mar 1999 - Jun 2001

- Lead multi-disciplinary development teams through the information architecture and UI design processes
- Produced high impact information architecture deliverables including:
exploratory wire frames, site and content maps, functional HTML prototypes, meta data strategies, usability analysis, content management strategies, navigation models, personae profiles, storyboards, and other visualization tools
- Developed company’s information architecture methodology and core practices
- Designed user testing methodologies, implementation standards, and reporting templates
- Authored competitive analyses, best-in-class research, content management research and personalization strategies
- Defined evaluative metrics and benchmarks for measuring user experience effectiveness
- Coordinated quality assurance testing, reporting, and fix schedules for IA work
- Gathered quantitative user data through user testing, focus group coordination, and log analysis
- Wrote and proofread web-centric copy and other functional content (such as error messaging and instructions)
- Able to present complex information in concise, audience-centric formats

Project Manager
Imagesmith, Inc.
Mar 1999 - Mar 2000  

- Developed and managed the production strategy and requisite schedules for web projects
- Managed concurrent projects with internal resources, third-party vendors, and off-site development partners
- Skilled in balancing shifting priorities, competing deadlines, and multiple contacts
- Assisted with proposal development and contract writing to define project scope, deliverables, and cost projections
- Defined internal resource needs and recommended project team configurations for new contracts
- Copywriting for technical, marketing, and creative projects

Senior Admissions Counselor and Regional Recruiter
University of California, Santa Cruz
1995 - 1999

- Provided comprehensive advising and recruiting services to meet enrollment goals
- Created outreach programs tailored to targeted prospective and admitted student populations
 - Responsible for managing email and web-based advising and recruiting services
- Developed a planning and reporting database to streamline statewide outreach reporting
Senior Academic Program Coordinator
Golden Gate University, San Francisco, CA
1992 - 1995

- Provided academic advising to a diverse student population of primarily re-entry and international students
- Advised students on degree and graduation requirements, enrollment policies, and academic probation resolution

Admissions Counselor
Holy Names College, Oakland, CA 
1990 - 1992

- Successfully recruited new students from assigned geographic markets
- Planned, organized and coordinated campus events and outreach programs

- M.S. Applied Information Management  | University of Oregon [In Progress – March 2007 completion date]
- Graduate-level courses in M.S. Organizational Psychology | Golden Gate University, San Francisco
- Bachelor of Arts, Sociology  | University of California, Santa Cruz