User experience professionals design interactive solutions that satisfy business, content, and customer goals. Occasionally, these goals compete with one another and must be reconciled. Ensuring that an organization’s interactive initiatives are aligned across multiple business and user goals is critical for web and mobile development. User experience strategy is best deployed in the initial scope and discovery phase of a project through discussions with project sponsors and stakeholders. Visual aids in the form of site architectures, page schematics, storyboards, and prototypes help to solve these problems and support strategy alignment.
My ability to see both big picture goals as well as the nuanced details of specific user interactions allows me to provide clients with a comprehensive IA strategy. Whether site goals are focused on search engine optimization, meeting section 508 accessibility standards, or reducing shopping cart abandonment, my information architect and user experience design strategy can help.
> Extreme Networks
> NetEase, Inc.
A critical phase of this project was completing the competitive analysis and industry research needed to establish a new company identity, product line, and pricing strategy.