Matthew L. Friar

Curriculum Vitae

Matthew Friar

317 Scott Ave NW, Grand Rapids, MI 49504




Strong "shot-gun" marketing experience; ability to create and implement a comprehensive marketing program for any small business. Proven ability to develop qualified seller and buyer candidates in manufacturing, distribution, technology and service industries. Strong analytical and financial skills, combined with a strong drive for individual personal success. Productive and efficient work habits without supervision. Self-motivated with high energy and an innovative spirit.

Honors & Activism

2008 Candidate for State House 76th District, 2008 Marketing Committee Association for Corporate Growth, 2006 Candidate for State House 76th District, 2004-2007 Institute for Humane Studies Seminar Grantee, 2004 Fulbright Scholar, 2004 Delegate for Atlantic Council of Finland (download my conference report) 2003 Outstanding Delegation National Model UN Conference, 2002 Outstanding Delegate Midwest Model UN Conference, 2000-2003 Student Congress, 2000-2001 Volunteer Habitat for Humanity.

Employment History

Business Development Director
July 2008-Present
Alliance Cost Containment
Serve as head of sales and marketing for a newer Grand Rapids-based expense reduction services firm. Since 1992, Alliance Cost has helped 700+ businesses and organizations save over $70MM, all on a 100% contingency basis. My focus lies chiefly in:

  • Maintaining a structured and consistent direct marketing program consisting of sales letters, email marketing and phone calling
  • Website creation, maintenance

  • Internet marketing; Google Analytics/Webmaster Tools, email click-tracking, other internet advertising

  • Setting and attending appointments, presenting proposals and closing sales

Marketing & Business Development CoordinatorDecember 2005-July 2008
The Charter Group
Cold-call marketing efforts led to $750,000 in prospective engagement fees and a 2 successful capital raising ventures. Set 130+ cold-call appointments in 2 years resulting in 30+ proposals for service and 16 successful engagements. Developed and documented a complete marketing plan that now serves as a base line for all new sell-side engagements. Contributed to the successful sale of International Purchasing Staffing, Inc.

Set up and established new territory by:

  • Implementing a comprehensive Internet marketing campaign that introduced 900+ buyers.
  • Developing prospect-specific letter templates that efficiently targeted prospects en masse.

  • Maintaining company website in-house including the development of new pages and SEO strategies.

  • Initiating web analytics program identifying geographic and other characteristics of website visitors.

  • Managing mass email program and in-house website maintenance, including HTML layout design and distribution.

Tax Preparation, Payroll & BookkeepingJune 2004-Present
Steven L. Friar, EA, ABA
  • Prepared approximately 100 individual income tax returns annually (3 years)

  • Prepared weekly payroll for 100-employee company including tax payments & direct deposit

  • General bookkeeping for two dental practices

Reporter/Sales RepresentativeJune 04-August 06
Construction News Service of Michigan Inc
  • June 2004-August 2006: Cold-call sales efforts led to average of $200,000 in new sales p/year in sales (avg sale = $900).

    Developed Michigan’s first daily mass email construction lead report.
  • Trained and oversaw three sales personnel.


BA, Foreign Service, Summa Cum Laude


Alma College, Alma, MI
Major: Foreign Service (View my POE profile); Summa Cum Laude, GPA: 3.84 Minors: Political Science, Music Multiple college jobs: Resident Assistant, WQAC Music Director, Inter-library Loan Assistant, Student Judicial Chairperson (elected 2 years, unpaid)


Ms. Karen Coleman, E.A., H&R Block, Email
Ms. Heather Monroe, Construction News Service, Email
Dr. Sandy Hulme, Alma College, Professor of Political Science, Email
Mr. Adam Taylor, Research Director, Canadian Taxpayers Federation Email
Mr. Eero Kytömaa, Atlantic Council of Finland, Email