WORLD RECORD BREAKERS AIM TO GET YORKSHIRE ‘FIT FOR PURPOSE’
FRESH from his world record breaking achievement by running AND cycling from Land's End to John O’Groats in just over six days, Leeds’s Andy North has been presented with his world record gold medal.
Andy, from Guiseley, battled sweltering conditions in July with his fellow Yorkshiremen as part of a Yorkshire Ultra 6 team to raise £50,000 to aid our war veterans.
His gruelling achievement has now been officially registered as a world record over the distance and has also been marked by the Ultra 6 team’s membership of Welcome to Yorkshire.
Gary Verity, CEO of Welcome to Yorkshire, the official tourism agency for Yorkshire, was on hand to present the gold medal to Andy at the company’s HQ in Holbeck, Leeds.
Andy and the Ultra 6 team are aiming to continue the Ultra 6 brand to promote a raised awareness of fitness throughout the county – and to get Yorkshire exercising – by working with Welcome to Yorkshire.
A team of six runners and cyclists set out on July 14th in Cornwall to raise money for ABF The Soldiers’ Charity and the Forces’ Children’s’ Trust.
Three of the team – Andy North, Mick Bowden and Ben Wood – finally crossed the line on Saturday (July 20) at John O’Groats to set a world record time of 6 days, 16hrs 30mins. For most of the way they ran and cycled through temperatures of 28 deg C.
They were aided on route by Cpl Andy Reid, formerly of 3 Yorks, who lost three limbs in an explosion in Afghanistan.
They were running and cycling in aid of ABF The Soldiers’ Charity and The Forces Children’s Trust.
Andy North says: "Andy provided such motivation for the team throughout the last three days, particularly at the top of Scotland.
“After we passed Betty Hill the roads were tough, the head winds very strong and this drained our strength, but Andy was there to provide encouragement for the last leg - and also as I recall a big packet of Minstrels to give a last boost of energy.
“We are absolutely delighted to become members of Welcome to Yorkshire and we are hoping to use it to springboard the message to all of Yorkshire - businesses and public alike – to get fit.
“We trained for months for this specialist record breaking event – but we are not professional athletes. Our message to Yorkshire is that you too can get fit - at whatever level you are at - just little changes over a period of time make a bit difference to how you feel at home and at work.”
Andy and the team received there official World Record certificates from the Lord Mayor of Leeds Councillor Thomas Murray who hosted a welcome home party for the outfit.
Andy adds: “We want to continue the Ultra6 brand to help promote health and wellbeing around the Yorkshire area and to encourage people to get fit and to get outdoors with the aim of helping people to discover for themselves what added motivation an improved level of fitness can give.
"We are providing role model programmes via Inspired life in Schools and organisations and perhaps through some organised bike rides.”
Welcome to Yorkshire has created a fresh, dynamic view of the UK's largest county with its innovative marketing and PR campaigns, which has garnered fans of Yorkshire from across the globe.
This week, the county was named Europe’s Leading Destination at the World Travel Awards and WTY also picke dup Europe;s Leading marketing campaign.
Andy and the Ultra 6 team are supporters of the Yorkshire Grand Depart as part of the 2014 Tour de France, after the winning bid was secured by Welcome to Yorkshire.
As part of the build up training routine, the team would regularly cycle the planned stage 1 of the 2014 Tour De France that takes in Ilkley, Hawes, Ripon and Harrogate.
Gary Verity said: “We are delighted to toast Andy and the Ultra 6 team’s world record – it’s a superb achievement and this amazing team really showed some true Yorkshire grit and determination. Their achievement and continued work is flying the flag of fitness for Yorkshire.
“Yorkshire has a huge amount to shout about and with this new world record in the bag, Andy and the team will make great fitness ambassadors for our county and we are delighted to welcome them on board as members.”