How to Advertise in BRAVO Magazine

We intend to produce a great-looking magazine, with interesting local content and an Elgin events calendar that’s second to none. But we understand that it’s you, our advertisers, who pay the bills.

That’s why we aim to make your advertising experience as fast, easy and cost-effective as possible.

2020 Ad Rates

1/8 Page = $62
1/4 Page = $104
1/2 Page = $156
Full Page = $240
Back Page = $314

Where To Begin

Obviously, print advertising is different from websites, blogs and social media. It’s not exactly “free,” and the graphics quality standards are higher than they are for the internet.

To make it easy for you, we include basic design and layout services in our ad rates. Just send us images from your smart phone, a logo (preferably as a computer file) and/or some verbiage and we will produce a spiffy ad in one of our standard sizes.

If you send us print-quality finished ad layouts that you (or your designer) have produced, you can take a 15% discount off your rate.

Layout Details

Our standard ad sizes are shown to the left. Your design can fill that entire area, as no bleed is required. No extra charge for full color either, so live it up!

Review our specs below to make sure your ads meet our standards. 

Ad Specs

Basic Ad Specs
File Format: PDF 
Color Space: CMYK 
Image Resolution: 
240 dpi or more 

Advanced Specs
All fonts embedded 
or outlined 
No bleed required 
No trapping required 
Maximum ink 240%


Order your ad no later than 5pm Wednesday one week before the magazine prints. Our monthly publication schedule is posted on the Documents page. 

Ad artwork that you supply is due within 48 hours (by 5pm Friday).

Ads that we produce for you will need your approval within 48 hours (also by 5pm Friday).

Contracts and Stuff

Just once, we’ll have you sign off on advertising terms and conditions, and we’ll keep the form on file. We all basically promise to behave ourselves!

After that, you place your ad in BRAVO, we will print it and give you an invoice. You pay the invoice within 30 days by check, or online with PayPal or credit card, etc.

for all ad questions and submissions

Getting Serious

Ask us about frequency discounts, cross-media integration (like QR codes), content repurposing, co-op claims, circulation audits, and pro bono work.

Also please invite us to give our pitch to your local trade group, business association, event committee or arts board. We want to see you succeed.