What are Some Current Trends?

Let's talk about blogs and YouTube.

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In this section, I will showcase two new trends that you can take advantage of at an Internet Café. First, I’ll talk about what Blogs are, and then I’ll talk about a video sharing site—YouTube.

What is Blogging?

Blogs are journals, made public and published on the Web. There are now blogs about anything you can think of: cats, mountains, food, travel… And you can start one too (at an Internet Café)! These blogs are a great way to market you or your organization. Having frequently updated content where you can write and submit news about your organization is extremely helpful in conveying the fact that your organization is very active. Also, a blog gives a personal feel to the Web site, where you can make a personal connection to the user when telling them about your organization, or your work with the organization (or even things in your life that you would like to share). Frequently updated blogs can keep users coming back to visit your Web site to check out how things are.

Blogs are great addition to your Web site, and you can create one easily through either Blogger or WordPress.

How often should you update your blog?

If a blog is not updated often, it shows that someone has not been active in keeping the blog active and may give a bad impression of the organization. The idea is to show others that you or your organization is actively working on new projects. So please be sure to update your blog at least once a week, and better yet, once every other day would be wonderful. Blogs also allow you to upload photos and videos, so if you have pictures and videos, you should post them too.

What is YouTube?

YouTube is a new online community where users can post user-generated videos on the Web site to share with the rest of the world. If you have a video camera that can capture digital videos, uploading the video on YouTube can help you gain exposure across the globe. YouTube is one of the most visited sites in the Internet today. If you are hosting an event, take a video at the event and share it on YouTube.

YouTube is also a great resource for you to learn more about the Internet, or just anything you are interested in learning about. Simply browse around or search with keyword terms to find the information you want. Again, I can’t help but emphasize the importance of being Web savvy—stay up to date with, take advantage of the internet to teach yourself anything!

Next: Before You Start Making Your Web Site


0. About this Guide

1. Welcome

2. Importance of Marketing

3. What Makes a Bad Web Site? (Part One)

4. What Makes a Bad Web Site? (Part Two)

5. What are Some Good Web Sites (Part One)

6. What are Some Good Web Sites (Part Two)

7. What are Some Current Trends?

8. Before You Start Making Your Web Site

9. Let's Make a Web Site (Part One)

10. Let's Make a Web Site (Part Two)

11. Let's Make a Web Site (Part Three)

12. Final Words