ASDA re-launch in Battersea

- pictures & story


1st December 2008

ASDA Clapham Junction Battersea is born amidst joy, and new banners are unfurled proclaiming the news on Lavender Hill and at the store's entrance

- see initial story via this link: >>>


Battersea folk, staff from ASDA and campaigners from the SW11tch Back to Battersea Campaign joined together to mark the official re-lanch of the ASDA store on Lavender Hill. Mulled wine and mince pies added to the Christmas spirit that heralded a welcome and generous gift to the people and wider community of Battersea from ASDA, following on from the marvelous Ice Rink that ASDA sponsored in Battersea Park.

In support of the SW11tch Back to Battersea Campaign, ASDA Lavender Hill officially unveiled their new name on Monday 1st December; it will now be called: ‘ASDA Clapham Junction Battersea’.

Above: the new banners proclaiming ASDA's Battersea credentials and identity are unfurled

SW11tch Back to Battersea Campaign co-chairmen, Cllrs Philip Beddows and Tony Belton, along with ASDA General Store Manager Andrew Holmes were on hand to unveil the store’s new banner, proudly displaying the store’s new name. Also present were Harvey Heath, representing the Battersea Society and local MP Martin Linton.

Andrew Holmes said: 

I’m delighted that ASDA is able to support the SW11tch Back to Battersea Campaign, as we are incredibly proud to be part of Battersea. I’ve invited some of our most experienced colleagues who know the area well, to the official unveiling of our new name, as they have helped support the store in making this change.

 Philip Beddows said:

" This shows just what can be achieved when a company takes a genuine interest in the community in which it operates and is sensitive to the pride that people feel about where they live and the sense of identity that roots people to their area. These are issues that do really matter, particularly if we want people to care about where they live and the community to which they belong. It is a genuine mystery why some companies around Clapham Junction Battersea do not appear to be concerned about their lack of identification with and support for the true identity of the place and community within which they operate their business. 

In linking Clapham Junction and Battersea in the store's name ASDA is aligning itself with the brand of Clapham Junction Town Centre - Heart of Battersea. It has been the SW11tch campaign's objective to get people to naturally entwine the two and thereby dispel confusion with Clapham in Lambeth. 

ASDA is now a leading exemplar of how to get it right and we hope that those who have not yet SW11tched Back to Battersea will follow this positive and welcome lead. "

Above left to right:- Cllr Tony Belton (co-Chair, SW11tch Back to Battersea Campaign), Andrew Holmes (ASDA General Store Manager) Cllr Philip Beddows (co-Chair of the SW11tch Back to Battersea Campaign), Emma Jane Clark (Street Coordinator and creator of


Above:- the banner on Lavender Hill that is already helping people get their geographic bearings right and surprising those who thought they would never see such a SW11tch Back to Battersea by so large a corporate entity (if only other companies could follow suit......don't worry, SW11tch campaigners are on the case)

Above:- just behind the banner on Lavender Hill is the Rotary Club of Battersea's very helpful map that confirms where South Battersea is and provides useful travel guidance to those who thought they were in Clapham!

Above:- .....a closer look just in case you would like to check out the geography of South Battersea !

The SW11tch Back to Battersea Campaign now aims to continue to focus on those firms who still claim to be in Clapham and welcome them, like ASDA, into the bossom of the Battersea family. part of the Battersea family !



For further information contact the campaign team via: