Pan Pacific Theatre & Pan Pacific Auditorium


Pan Pacific Theatre

7554 W. Beverly Blvd.
  
| map |

Los Angeles, CA   90036


Opened: 1942

Architect: William L. Periera

The theatre building that fronted on Beverly Blvd. also housed a cafe, ice rink and bowling alley. It was a structure separate from the 1935 Pan Pacific Auditorium, which was behind the theatre building.



An ad from the collection of Marlaine Hysell announcing
ice skating at the Ice Rink that was part of the "Pan Pacific
Village" adjacent to the auditorium. The Village was advertised
 as "Amusement and recreational center of Los Angeles 
Ice Skating * Theatre * Bowling * Cocktails." 
full size view

Note the theatre at the far left of the
 drawing at the bottom of the ad.

Pan Pacific Theatre seating: 850

Status: Closed in 1984 and soon demolished.

More photos and information:  See the Cinema Treasures page on the Pan Pacific Theatre for lots of comments.

Amoeblog has an interesting post on the Fairfax District.  Wikipedia has a list of other buildings designed by architect William Pereira.


    American Classic Images   

www.americanclassicimages.com



A 1983 view of the exterior from
American Classic Images.  
full size view
| on Vintage Los Angeles



    L.A. Public Library Collection   

www.lapl.org

Historic Los Angeles Theaters -- The Pan Pacific Theatre

A Julius Schulman photo of the Pan Pacific
Theatre from the L
ibrary's collection.
full size view




A view of the cafe. It's an undated
Dick Whittington studio photo.
full size view

More north building items in the Library's collection:
 
| cafe staff -- alongside Auditorium | bar in ice rink |
 | another concession area shot - ice rink |
 | more ice rink concessions -- stairs to cafe upstairs |

| interior - ice rink - 1939 |



     Maynard Parker - Huntington Library    

www.calisphere.org | huntington.org/cdm



The marquee of the Pan Pacific Theatre in 194
2.
We're looking east on Beverly Blvd. Check out
the Gilmore gas station beyond the theatre.

on Calisphere |
on Vintage Los Angeles

In the view above, the theatre is playing "Flight Command,"
a
December
1940 release, along with James Stewart and Carole
Lombard in "Made For Each Other," released in February 1939.


These 5 photos are by noted photographer Maynard Parker
(1901-1976) and are from the collection of the Huntington Library.
Note that on
the Huntington Library site you can click to
enlarge the photo and then zoom in and move around.

| the set of 5 photos on the Huntington website |

Thanks to Nile Hight for posting these on
the Facebook page Vintage Los Angeles.




A look under the entrance canopy in 194
2.
We're looking across Beverly Blvd.  
on Calisphere |
on Vintage LA



A look at the lobby in 1942.  
on Calisphere |
on Vintage LA



A 1942 view of the auditorium.
on Calisphere |
on Vintage LA




Here we're looking west at at the west end
of the Beverly Blvd. frontage of the north building.
The Pan Pacific Theatre is behind us.  
on Calisphere | on Vintage LA




   Julius Schulman - Getty Research Institute    

 | getty.edu/research/institute | Schulman photos |

| getty.edu/research/tools/guides_bibliographies/shulman |


A 1942 opening night photo by Mr. Schulman.
full size view



A 1942 night shot by Julius Schulman. They're
running "Hold Back The Dawn" (a September 1941
release) and "Birth of the Blues" (November 1941).
Another 1942 view by Mr. Schulman. "Skylark"
 was a November 1941 release. It was paired with "Buy
 Me That Town," an October 1941 film with Lloyd Nolan.
full size view

The photo above appears in "Shop America - Midcentury
Storefront Design" edited by Jim Heimann and essay by
Steven Heller. You can also find it on Cinema Treasures
,
on
Vintage Los Angeles and on Flickr.



The lobby of the Pan Pacific.



A peek into the rear of the auditorium.
A look across the front of the house.
full size view

Thanks to architectural photographer Hunter Kerhart
for finding these Schulman photos in the Getty collection.
www.hunterkerhart.com | on Facebook

This project was Mr. Schulman's Job #043.© J. Paul Getty
Trust. Getty Research Institute, Los Angeles. A page about
Schulman on the the Getty site credits Wurdeman
 and Becket as architects for the Pan Pacific.
Schulman's job #5500 (1942) resulted in a set of 5 additional
 photos. Two of them are nearly identical facade views of the
Pan Pacific Auditorium. The other 3, seen  below, give us a look
at the newer building fronting on Beverly that housed the theatre.
A 1942 photo looking southeast with the Pan Pacific
Theatre at the far left, the skating rink in the middle
and the Auditorium at the right.
The facade of the buildings facing Beverly.
This view above also appears in the
Los Angeles public Library collection.



A look east with the Pan Pacific Theatre at the
far end. The theatre gets a plug on the billboard
along with the other attractions.

Thanks to Hoss C for finding the set #5500 in the Getty collection.
He featured the photos on his Noirish Los Angeles post #33828.



    Vintage Los Angeles   

facebook.com/VintageLosAngeles



A sad 1984 view of the complex looking
east. It's a photo by Morgan Clarke. 
full size view | on Vintage LA


Pan Pacific Auditorium


7600 W. Beverly Blvd.
  
| map |

Los Angeles, CA   90036

Opened: May 18, 1935. The initial attraction was a model home show.

Architects:  Walter C. Wurdeman and Welton David Becket of the firm firm of Plummer, Wurdeman & Becket designed the streamline moderne structure. Construction time was reported to be 56 days.  The west-facing facade was 228 feet long.  It was a food frame building initially intended to be a temporary structure.  The auditorium was about 400' x 250'.

The name derives from a proposed Pan Pacific exposition that was talked about in the 30s. The exposition never came off, but the name stuck. The Auditorium was built by Phillip and Clifford Henderson for their private corporation, Pan-Pacific Corp.



A program for the 1943 Ice Follies at the Pan Pacific.
The program comes from the collection of Marlaine
Hysell, whose grandfather was noted Los Angeles
 theatreman John Quinn.
 full size view

In 1947 Pan-Pacific Corp. sold the auditorium, theatre and bowling alley to E.L. Cord, the former auto manufacturer.  It eventually ended up under the control of the City of Los Angeles.

Everyone with a big show from Elvis to the Ice Capades played the Auditorium. See Gs Jansen's Pan Pacific Flickr set for some programs for Ice Capades and other events at the complex.

Seating: 6,000

Status: Closed in 1972 and was allowed to decay. Many events that formerly played here were siphoned off to the new L.A. Convention center.

The auditorium was demolished after a May 24, 1989 fire. The fire was of suspicious origin and occurred on the eve of a planned restoration. There's currently a new Pan Pacific Recreation Complex building on the site that has echoes of the original structure.  See Floyd Bariscale's photo of the new building on Flickr.

The Pan Pacific In the Movies: 


The Pan Pacific is pretending to be the NBC radio studios in
Herbert Ross's "Funny Lady"
(Columbia, 1975) about 10 minutes
 before the end of the film. Fanny Brice has just finished an episode
 of her long-running show and comes out to get in her car. She's in a
 hurry to see Nicky Arnstein for what turns out to be the last time.
larger view

See our "Funny Lady" post on Theatres in Movies for views
from the film at the Orpheum and Los Angeles theatres.


Historic Theatres: The Pan Pacific Auditorium

The best known role is in "Xanadu" (Universal, 1980) in which
the decaying ruin is transformed into a nightclub with roller skating
patrons operated by Gene Kelly. Somehow roller skating in night
clubs just didn't catch on.  The film used only the building's
 exterior. Here we have a night view. 
larger view



A daytime look from "Xanadu". 
larger view

See our Theatres In Movies post on "Xanadu" for shots
from a scene shot at the Beverly Theatre in Beverly Hills.

We spend lots of time in some back storage rooms of the complex
in "Tuff Turf" with James Spader and Robert Downey, Jr. (New World,
1985). But there's nothing exciting to look at except a few signs left
over from various events. It just looks like any old warehouse.

More photos and information:  See the Wikipedia article on the Pan Pacific Auditorium. The Scotty Moore website has an an interesting page devoted to the history of the Pan Pacific Auditorium -- and Elvis.

The Bruce Torrance Hollywood Photographs collection has 30 views of the complex dating from the 30s through the 70s.

The 1989 fire is on a 3 1/2 minute clip on YouTubeLarry Gassen has a number of 1980 facade views in his Flickr set. Gaylord Wilshire also has a nice similar vintage view on his Noirish Los Angeles post #2412.

A great history of the building is on LAist.  And see Larry Harnisch's L.A. Times story "Saying Goodbye..." for some nice photos from the Times archives.




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    Library of Congress   

www.loc.gov/pictures


A view of the facade from the Library of Congress Collection.
Thanks to Nicole Padburg for finding these in the Library's
collection and posting them on Vintage Los Angeles.
full size view | on Vintage LA

Also on Vintage Los Angeles, from the Library of Congress:

| facade | another facade view | facade from side |
| another facade view

The photos are part of the Historic American
Buildings Survey (HABS)  archive.

On the Library of Congress website:
  | Pan Pacific Auditorium  |



    L.A. Public Library Collection   

www.lapl.org


A c.1936 view of the Auditorium from the Library's collection.
full size view



An undated exterior view -- looking north.
 full size view



A view of the interior during an Ice Capades show.
 full size view

More exterior views in the Library's collection:

| car park staff | exterior - home show - 1935 | exterior - 40s facade view |
 | 40s facade view -- with a woody | another 40s facade view  | exterior - 1948 |
 | exterior - "Queen For A Day" - 40s | exterior - undated night view |
 | undated exterior - from across the parking lot |

More interior views:
| auto show - 1935 | basement exhibit - 1938 | interior -- ice follies 1939 |
 | another ice show -- undated | interior - basketball game |
 | interior - concert set up | interior -- bike racing track - 1937 |
| interior - trailer & sports show - 1937  |
 | interior - tennis - 40s | fundraiser for Ike - 1952 |



    Mid Century Modern    

... and Historical Los Angeles in the '60s, '70s, and '80s

www.facebook.com/groups/75888708987


A look at the facade in the 80s. Th
anks to
 Gia Costello for posting the shot on the

 Mid Century Modern Facebook page.
 full size view


Also see:
| 80s - fenced exterior  |



    Noirish Los Angeles - Skyscraperpage   

forum.skyscraperpage.com/showthread.php?t=170279

Historic Los Angeles Theatres -- The Pan Pacific Auditorium

A  rare color view of the Pan Pacific Auditorium on
  post # 4223 by Gs Jansen on page #212. He did a bit of
enhancement magic on a view that was on eBay.
full size view | on Flickr

The view also appears on Vintage Los Angeles
as a post by Richard Wojcik. 



Another version of the shot above appearing on
 post # 4237 -- again worked over by Mr. Jansen.
full size view | on Flickr

This one also appears on Vintage Los Angeles.



A day view processed by Mr. Jansen.
It's on his  Noirish LA post # 4233
full size view | on Flickr

It's also on Vintage Los Angeles.



    UCLA Archives    

library.ucla.edu


A 1986 view from the UCLA Archives. 
full size view

This is one of many nice views of the
Auditorium from a variety of sources on the great
Noirish Los Angeles post #2419 by Gs Jansen.


    USC Archives    

digitallibrary.usc.edu


A 1955 view of the entrance from
 the Dick Whittington Studio.
full size view

Also in the USC Archives:
| from across the parking lot - 1956  | facade close-up on
Noirish Los Angeles post #2407 credited to USC  |
| 1954 aerial view -- PPA is far right, 1/3 of the way down  |
 |  interior - horse show  |



    Vintage Los Angeles   

facebook.com/VintageLosAngeles


A lovely 40s view. Thanks to
Christian Lukather for the post.


A 1987 side view of the Pan Pacific
Auditorium in its final days.
 full size view


Also on Vintage Los Angeles:

| 1939 exterior | 1989 fire | 1986 video



    Wikipedia   

en.wikipedia.org


A 1956 view of the Pan Pacific Auditorium entrance. 
It's an L.A. Times photo in the UCLA archives. 
full size view



The Wikipedia article on the Pan Pacific has lots of information
on the building and various landmark events occurring there.
This view of the 1989 fire that destroyed the complex
 was on the site but then got deleted.
full size view