Palace Theatre

30 Pine Ave.    | map

Long Beach, CA   90802

Opened: September 30, 1916 as Fahey's Palace by William Fahey, who later also operated the State Theatre. The building owner was E.W. Bollinger.

The Motography issue of June 23, 1917 gives an October 1916 opening date for the theatre and notes that:
"The theatre is beautifully decorated and is well designed and modern in every detail. The ushers are garbed in neat uniforms.Needless to say, the slogan of the house is "Fine pictures and absolute courtesy. The chief programs used are Paramount, Artcraft and Clara Kimball Young productions."

Architect:  H. Alfred Anderson. It got a 1921 remodel (also by Anderson) which included a higher ceiling and balcony seating.

Warner Bros. was running it in the late 20s (as Pacific National Theatres) and gave it a deco remodel in 1929 by the firm of Merrill & Wilson. Anderson came back and remodeled the lobby and added a new marquee in 1942.

The Palace reportedly ran the first sound films in Long Beach.

Seating: 850

The Palace has also been known as the News Palace (1947 - 1952 or so) and the Newsreel Theatre.

Fox West Coast also operated the theatre. In its later years as a grind house, it was operated by Walnut Properties, of Pussycat Theatres fame.

Status: Closed in 1984. It was demolished in the late 80s.  The whole block has been redeveloped.

More information: See the Cinema Treasures page for nice research by Joe Vogel and Ken McIntyre.  Cinema Tour also has a page on the Palace. The CSULB researchers have also done a Palace Theatre page with several photos.

    American Classic Images    

A 1983 look at the marquee at night in the
American Classic Images collection. 
full size view

Also in the collection:
  | 1983 day view  |  83 marquee detail  |

    Cal State Dominguez Hills

"Axis Implements of War" -- a wartime
display in the lobby of the Palace.

    L.A. Public Library Collection

A 1917 entrance view of Fahey's Palace Theatre.
The Library's caption advises us that it's Mr. Fahey on the
 left and a Mr. Ketelson (who was in the sign business) on
 the right.  Mary Pickford was in the feature film that day.
full size view

A late 20s view of the auditorium after
the remodeling by Warner Bros. 
full size view

A look at the remodeled lobby. 
full size view

Another look at the lobby.
 full size view

A look at the facade in the 70s. 
full size view

A detail of the entrance in the 70s.
 full size view

Also in the Library's collection:
50s look up Pine Ave. -- Palace on the right  |


The manager, W.J. Fahey, at left showing off his
 display for "The Valentine Girl," a 1917 release. It's
in the June 23, 1917 issue of Motography.

Thanks to Charmaine Zoe for finding this one.
It's in her Vintage Cinemas: California album on
 Flickr where she's found a delightful array of photos
 from various trade magazines.
| the Palace |

    Skyscraper Page - Noirish LA

An undated postcard view looking north on Pine Ave.
Amid all the other neon, you'll see the palace on the right. 
It's on a post by Beaudry on the site's Noirish LA thread.
full size view

The card also appears on Photos of Los Angeles.

   Julius Schulman - Getty Research Institute    

 | | Schulman photos |

| |

A 1951 Julius Schulman photo looking
 north on Pine St. Our theatre, on the right, still
has signage calling it the Newsreel.
Thanks to Hoss C on Noirish Los Angeles
 for finding the photo in the Getty collection.
It's featured in his Noirish post #31318.

The Getty Research Institute's set has three photos
of Pine St by Mr. Schulman when he was commissioned
 to shoot Bank of America branches. It was his job #1092.
There's one in the set looking south on Pine but we're
 too far from the Palace to get any detail.

A 1956 look north on Pine Street toward the Palace Theatre.

photo: Sean Ault Archives by Osiris Press

A detail from Sean's photo.

The Palace is running "The McConnell Story" with
Alan Ladd (1955), William Castle's "New Orleans Uncensored"
(1955) and Revenge of the Zombies" (1943).

Thanks, Sean!   The photo also appears on
our Los Angeles Theatres Facebook page.

Sean Ault is a noted historian of transit
 in the Los Angeles area. You can see many more items
from his Osiris Press transit archive on YouTube.

about photos from other
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contact us if there are incorrect attributions, links that
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    Cal State Long Beach

This 1917 photo of the Palace running William
Desmond Taylor's "The Varmint" is
on the CSULB
site's page about the Palace Theatre.  It's
from the
Ronald W. Mahan and Joseph J. Musil collection
full size view | on FB/LATheatres

    Huntington Digital Library

A 1917 look at the Palace. It's a G. Haven Bishop
photo taken for Southern California Edison Co.
full size view

On the Huntington Library pages you can
use the slider to get a larger image -- then you
can pan around to explore details.

A detail of the entrance from the
photo above -- click on it to enlarge

    Long Beach in Vintage Postcards   

by Marlin Heckman
Arcadia Publishing Postcard History Series
Arcadia Publishing  |  preview on Google Books

A view looking north up Pine Ave. We're seeing the
Palace marquee sticking out on the right.
 full size view

See the tinted view under
Penny Postcards from California.

    Ken McIntyre on Cinema Treasures

A great view discovered by indefatigable Cinema Treasures
researcher Ken McIntyre. Here we're looking at the 1929
facade by Merrill & Wilson. The photo's caption notes that the
facade would get altered again in 1938 and 1942.

Playing is "In the Headlines" -- not an indication that
it's a newsreel house yet, but rather a 1929 feature with
Grant Withers and Marian Nixon.

The view above also appears in the Arcadia
Publishing Book "Long Beach Art Deco" and is
credited to the Long Beach Public Library.

Another dazzling find by Ken. Looks like
 it was taken in 1977.  Bravo! 

    Penny Postcards from California

A 20s postcard view looking north on Pine Ave. You
can see the Palace marquee sticking out on the right. 
full size view

Also on the site:
  |  more Long Beach postcards  |

    Synthetrix - Photos of the Forgotten

A May, 1980 view of the Palace marquee.
And look at that terrazzo! 
full size view

It's a photo by Vic Stapf. It also appears
 on the Facebook page Mid Century Modern.