The blog Sergio Leone and the Infield Fly Rule had a 2010 post about improvements at the theatre.
7165 Beverly Blvd. | map |
Los Angeles, CA 90036
Website: www.newbevcinema.com | film calendar
Opened: The building was constructed in 1929 and most likely was originally retail space. It's also been known as the Dahl Theatre, the New Globe, the Capri/Riviera (a twin), New Yorker Theatre, the Europa, the Eros and the Beverly Cinema
Architects: Original architect of the building is unknown. John P. Edwards and Warren Frazier Overpeck did a 1959 remodeling that made the space into a 200 seat + 100 seat twin operation.
Status: The New Beverly runs a mix of cult favorites, classics and indie releases. It's the last of the commercial repertory style revival houses left in Los Angeles.
In 2009 Quentin Tarantino purchased the building to keep it from becoming a Super Cuts. Michael Torgan, son of the man who first started repertory programming at the theatre in 1978, continues to operate the business. See the Hollywood Reporter story: "Quentin Tarantino Saves L.A. Theatre."
History: Around 1943 the building became a nightclub called Slapsie Maxies and hosted stars such as Dean Martin, Jerry Lewis, Phil Silvers and many others.
In the 50s it became a legit playhouse known as the New Globe (Yiddish plays) and later as the Dahl Theatre.
It became twin movie theatre featuring foreign films in 1959 under the operation of Robbert Lippert as the Riviera and Capri Theatres. Total seating was 300. The operation was later sold to Raymond Rohauer. The low auditorium ceiling meant that a mirror system was used to direct the light from the projectors down to a height where the beam could reach the screen.
In 1963 the wall was removed and the venue reopened as the New Yorker Theatre. By the 70s it was a porno venue with live dancers. It closed out that chapter in 1977.
In 1978 it reopened under the management of Sherman Torgan with an artie double feature policy which survives today. Mr. Torgan died while bicycling in 2007 and the management was taken over by his son Michael. See the Hollywood Reporter story:"New Beverly founder Sherman Torgan Dies."
Business had been rocky even under Michael's father and Quentin Tarantino was subsidizing the operation. The landlord had been soliciting offers from other tenants until the 2009 purchase by Mr. Tarantino. He is reported to have said: "As long as I'm alive, and as long as I'm rich, the New Beverly will be there, showing double features in 35mm."
More Information: See the Cinema Treasures page on the New Beverly. Especially noteworthy is the fine research done by Joe Vogel regarding the twinning of the theatre as outlined in an article in the Oct. 19, 1959 Boxoffice.
Wikipedia has a nice article on the New Beverly which includes a history of the building and its operators.
Don't confuse this venue with the Beverly Theatre in Beverly Hills (now demolished) or the Warner Beverly Hills (also demolished) which was known as "The Beverly" in its last years as a rock concert venue.
A view of the New Beverly Cinema.
photo: Bill Counter - 2007
A view of the New Beverly during
some facade repairs.
photo: Gary Graver - undated
Gary Graver was a filmmaker and cinematographer who took
many photos of theatres. More can be seen on You Tube:
"Second Run - part 1" and "Second Run - part 2."
Thanks to Sean Graver for use of the photo.