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Giovedì 11 Luglio 2019


TIMB MUX 3: FINE DEI PROGRAMMI PER POP, AGGIUNTA LA NUOVA BOING PLUS.

Sono cessati alle alla mezzanotte di oggi i programmi di POP (LCN 45).
L'emittente, dedicata ai bambini, aveva iniziato la sua breve storia a Maggio 2017.
Al suo posto è stata inserita la nuova ed inedita Boing Plus.
La numerazione LCN 45 non è stata acquistata direttamente da Mediaset, bensì da Boing S.p.A.,
la joint venture del Biscione con il gruppo Turner, che realizza il canale omonimo Boing e Cartoonito.
Resta invariato il provider di trasmissione TIMB Mux 3.


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Riportiamo integralmente il comunicato stampa.


Boing, la società nata nel 2004 dalla joint-venture tra RTI Mediaset e Turner (gruppo Warner Media)
ed editore dei canali dedicati ai ragazzi, Boing e Cartoonito, ha acquisito il canale 45 del digitale terrestre.
Dall'11 Luglio, sulla frequenza precedentemente occupata da POP, andrà in onda Boing Plus,
il canale dedicato a tutti i fan di Boing (target 4-14) e Cartoonito (target 3-6).
La raccolta pubblicitaria del nuovo canale è affidata a Publitalia ’80 per la TV e a Mediamond per il digitale.
“Siamo entusiasti – dichiara Marco Berardi, Vice President and General Manager Turner Italia
e Chief Operating Officer di della società – di poter arricchire la nostra offerta
dedicata ai ragazzi con l’ingresso di questo nuovo canale.
A 15 anni dalla nascita di Boing, che è stato il primo canale commerciale kids al mondo ad essere lanciato sul DTT,
abbiamo scelto di cogliere questa nuova sfida.
Dopo il lancio della scorsa estate dell’applicazione gratuita del canale, che ha riscosso sin da subito un enorme successo
e che permette di guardare il canale lineare ovunque e di fruire di un catalogo di video ed episodi disponibili on demand,
giochi e contenuti esclusivi, siamo felici di offrire un nuovo touchpoint per i nostri fan”.
4308#IjTbtTDAjY5fqWiT.99https://www.primaonline.it/2019/07/10/292034/boing-acquista-il-canale-45-del-digitale-terrestre/
https://www.primaonline.it/wp-content/uploads/2019/01/MARCO-BERARDI-18-e1547133791269.jpg

Marco Berardi - Vice President and General Manager Turner Italia

Ricordiamo che Boing, veicolato sulla LCN 40 dal MEDIASET Mux 2, ha modificato il proprio lodo di rete.

A sinistra il nuovo logo, a destra quello precedentemente usato.

Queste le immagini nell'ultimo minuto di vita del canale POP.
Foto:
https://lh3.googleusercontent.com/eQMHOGWSMv97GQRmB9NBiHLiAdyJ1rtfVQZZCzRsWH-vskJrdImF1OkNQYlczJN9WlpoHc46uAMkGrmYAm0XFBhnQ-Gfldv8A-CK4Oc1R_Fs0GAVEnMPIWG74RBPyEbrMrxMxS9cxC0vOXeADXs8je112X05HxewsWbmPLEstOhJZLkpWzi2UNwlOoKGPnfaClSdOdf_fOcgFDTieJRqH8Lwl7iCbl-0-5EJBTB4bUzZyNS0I-BsvKSpZhK8vww__FA-atYUWKAA7lyx9Mb1n2HVsATv2UIM3qBdXEqRHlQnysZjrZAVZeAn9w6F08Nk_n_gqJXOg_IsNb_teCKyQJONEj8xE5zviCS5taeUu53Qek8mPLSy_Zvf_6HmeXerQxbfuUxHycm0d6281wYwHfnHeHOWZOaFxgDU1nUZpHSbN6ha-1F-NGzNRRy081w0dVocWJnoHxHlbUYlLpa-Qgj65MSvDGzQY2cCvY1XeBuv1pMub3yynMsNKpZgMOIByT1WxF5l_3qWFr-W5o7WCjxjUg9Ps2RxIC_g9Xsu7rcwYT2SWRr8AWPCegfzjXzuw0YfbbFfSJWOjbbBAjN-M9okakrKUBhtp34r3fMInFLueSqkXwiyke-LH4VxV5w6kgD0GFBX660gDhhvmlju9bgVbeH5dloH=w1144-h648-no
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