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The Benefits of Good Communication

Good communication makes you money, influences others and gets things done. And although there's not nearly as much research on the benefits of good communication as there is on the costs of poor communication (we're a negative global business culture in some respects) there are a number of highlights that have come out of a number of studies, and a number of great quotes, from people who should know:

  • In a subscriber study done by Harvard Business Review, the "ability to communicate" was rated as the most important factor in making a manager "promotable."
  • Bob Kerrey, president of New School University in New York and chair of the National Commission on Writing, said in The New York Times that “Writing is both a ‘marker’ of high-skill, high-wage, professional work and a ‘gatekeeper’ with clear equity implications. People unable to express themselves clearly in writing limit their opportunities for professional, salaried employment.”
  • After a one-year study of over 1,000 homeowners and investors, design form Siegel+Gale found that 84% of all consumers said that they were more likely to trust a company that used jargon-free, plain English in communications.
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