Search Engine Optimization Top 20

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MORE Search Engine Optimization (SEO) tips from the Pro's...


NOTE: Does Any of this Work?

I wrote a small site for the relatives, used the web hosting auto-submit feature and forgot about the whole experience. A year later the relatives asked where the site was. It was not in Google. I applied some of these "Top 20" tips and the site is in position 1! Yes, these work.


9) Keep your Site Navigation Consistent

IBM did a study which found users consistently abandoned sites with complex drop-down menus and multi-layered navigation. Navigation in the footers was found to be ignored unless it seemed to be part of the page content and the next logical place (link) to go to. Search engines will not index your menu scripts but add weight to text navigation located on every page (site map links for example).

10) Create a Site Map

Create a site map with a link to each of your pages. Keep it up-to-date. Your visitors may seldom use it if your site navigation is good but search engines love them. (Some search engines recommend submitting the site map as well as the home page.) Put a text link to the site map on the main pages. Only 100 links please. If you have more, create site maps for each section or grouping of your web.

11) Submit to Directories

Directories such as or Yahoo local / national are directories, not search engine crawlers and are reviewed by people, not machines. (See SEO Tools for specifics.) Find directories in your field and get into them. If your site is localized by area, language or country, submit to those directories.

12) Get Sites to Link to You

I cover this on the next page called "Page Rank", but simply put, have other relevant sites link to yours.

13) Check Competitive Site "Back Links"

Who is linking to your competition? Use Yahoo's "link:" service to see the back links of your competition. (Specifics are on the SEO Tools page.) Try to get links from the same sites as your direct competitors.

14) What NOT to do:

Do NOT use link schemes or automated software to get higher rankings. Don’t include keyword stuffing, doorway pages (keyword page without content, just AdSense or affiliate link), invisible text, cloaking, multiple content (in sub-domains), sp@m sites or those with viruses, trojans, or badware.

Technical Tips:


15) Use Meta Tags

"Description" and "Keyword" metatags are still used by small search engines even if Google doesn’t need them.

16) View Your Site as a Search Engine Sees It

Google advises that JavaScript, cookies, session IDs, frames, DHTML and Flash can cause search engine spiders trouble when crawling your site. (Specific links to overcome this problem are in the SEO Tools page).

17) Session IDs

Google advises that incomplete indexing of a site can happen when session IDs track a robots path through the site. You can modify the robots behaviour using the robots.txt file. Google says, "These techniques are useful for tracking individual user behavior, but the access pattern of bots is entirely different. …Robots may not be able to eliminate URLs that look different but actually point to the same page."

Page Creation Software Tips


18) Dynamic Pages

Not every search engine can crawl dynamic pages (i.e., the URL contains a "?" character).

19) &id=

Google specifically says not to use "&id=" in your URL as Google does NOT index them! This applies to some blogging software and CMS (Content Management System) programs.

20) Create a Robots.txt File

Some search engines refuse to look at your site unless a Robots.txt file is present.

|| Related: PageRank, how to get it >>