Search Engine Optimization Top 20

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Search Engine Optimization (SEO) tips from the Pro's

Use these tips to optimize your web site pages. Your pages should be written with your visitors in mind but created so that search engines can find them.

NOTES: Who are the Pro's?

It is no secret! The professionals who wrote these Search Engine Optimization Tips are Google, Yahoo and MSN employees. Look carefully at the help pages of these search engines and you will find all the SEO tips I list here. (You may also find specific tips relevant for a particular search engine.)


Some of these tips refer to specific search engine optimization tools. Those tools are listed on the SEO Tools page on this site.

1) Research Good Keywords

Before you do anything else, think about what a user would type into a search engine to find your site. Then, use online keyword research tools to see what was really typed into search engines. (I list a few on the "SEO Tools" page.) Next, make sure your page really uses these keywords.

2) Make your Domain Name Count

If you are starting a business and want to brand your company name, then choose a domain name that reflects the company name or the type of business. If your company is Xodigo (Greek for multiplying learning), then get If it's taken, then get

3) Create Usable Content

Create real, original content on your site. 200 – 500 words is the easiest for both visitors to read and search engines to analyze. Write clearly and accurately describe your content. Write a page for each specific product or keyword phrase. Example: one page for "expensive gold watches", one page for "cheap plastic watches", etc. Search engines will display keyword results for the relevant page.

4) Site Design and Content

Keep It Simple. Visitors are spending 10-30 seconds scanning for information. Make it easy for them. Have a clear hierarchy and text links. Every page should be reachable from at least one static text link.  Avoid too many Java Scripts, framed pages (often difficult for search engines to fathom), and use flash the way you would an image. Many search engines are still not able to read flash sites.

5) Use Headers

Headers (<h1><h2><h3>etc.,) are important. They help visitors quickly scan your page. Headers should accurately explain the content beneath them. Headers are also weighed by search machines (as are Bold <b> and Italic <i>) and as such should contain your keywords as well.

6) Use Text Instead of Images

Text is readable by both visitors and search engines. Display important names, content, and links using text. Images should be used as a aid to help your visitors quickly grasp your sites content. When using images, use the ALT tag and make it descriptive and accurate. Add TITLE tags to your links.

7) Placing your Keywords

Specifically, place your keywords in your <TITLE>, in your headers <H1> and occasionally <b>(bold face) them in the text. Because you are writing for people, your keywords should naturally be in the beginning of your copy and at the end of your copy.

8) Do NOT Keyword Stuff

However, do NOT use "keyword stuffing" techniques. Search engines frown on pages where keywords are hidden to the human eye in ALT tags or in white text on a white background. Do NOT "sp@m" your keywords (repeating the words over and over – expensive gold watches are gold and expensive watches made out of gold are expensive so watches are made from gold….) 


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