Search Engine Optimization (SEO) Basics

Defining Search Engine Optimization with examples

 

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 SEO defined

 Search Engine Optimization (SEO) is about getting your web site into search engines.

 

 SEO is NOT a trick

Search Engine Optimization (SEO) is not about tricking search engines. SEO is the logic of looking at your page as a search engine sees it.

Example: You write a page about the country Egypt and specifically about the city Alexandria. You explain the history, culture and tourist traps. You draw analogies to other cities mentioning them by name.
The question is, how can a search engine understand your page is about Alexandria and not the other cities you mention?
Remember, the maps and pictures of Alexandria help your visitors understand your page content but do not help the search machines (see the AdSense article).
 

 Tip: Create your site with Search Engine Optimization (SEO) in mind and your page content with your visitors in mind.

Balance your page content between your visitors and the search engines. If your page comes up on position 100 in Google, chances are few people will find your page. If your content is so SEO friendly that you have position 1 but the text no longer makes sense to your visitors, your page will ultimately fail.

Search Engine Optimization (SEO) is simply the balance to help people find your site and enjoy the page you worked so hard to create.

 

 NOTE

Before I list 20 top SEO principles, a word of warning; to get a good position in Search Engines requires some effort and is an ongoing process (unless you want to spend a lot of money).

Example: Five years ago my Alexandria, Egypt page was position 1 in Google Search results. The page was just one of some 300 pages on my site. I never worked at it, submitted the page to search engines or thought or knew about Search Engine Optimization. Last year, the page disappeared. The search engine optimization rules had changed and are being constantly refined. Some effort on your part is required. 
That is why we can now go no to 20 top search engine optimization principles.
 

|| Related: Top 20 SEO Tips from Pros >>