PageRank - what and why

PageRank still plays an important role in Search Engine Optimization 

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 Page Rank is Google's way of giving a specific value to how popular your website is. It is based on the number of "votes" (links) from other websites to yours. A "vote" is simply when another website places a link on their website that is pointing to your website. Generally, the more "votes" or links you have pointing to your website, the higher your Page Rank will be. Page Rank is one of the many factors that Google takes into account when ranking websites.


Viewing Page Rank

 In order to see your own website's Google Page Rank, as well as others, you can install the Google Toolbar or get FireFox Page Rank addons. Here is a link to the free Google Toolbar:


What Google Says about Page Rank

 Google says, "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."

NOTE: Having a high Page Rank will help you get listed better in search results. However, sometimes a lower Page Rank site will be higher in the listings. Getting top listings in the search results is based on many factors (many of which are kept secret).

Example: If your site is about “expensive gold watches”, ask similar sites to link to your site. Specifically, if has a Page Rank of 8 and they link to you, you will increase your Page Rank considerably (actually by 6.95, but that requires a longer page than I wanted to put up here … I may add all the technical details as a PDF when I have time….)

However, if has a Page Rank of 0 and they link to you, your Page Rank will not be boosted. (And, if you happen to link to or be linked from a site which Google banned you may lose Page Rank.)


Internal Page Rank

 You can also improve the Page Rank of your internal pages by cross-linking them. If your site consists of three pages, reference each page to another with text links (so search machines can see them) and specifically with Anchor text.

Example: Your home page is about “expensive gold watches”. Page 2 is about “cheap plastic watches” and page 3 is about “leather watch straps”. Create text links from your home page which look like this:
"<a href=”plastic.htm”>cheap plastic watches</a>" and  "<a href=”leather.htm”>leather watch straps</a>"
On your plastic.htm page create reciprocal links: 
"<a href=”gold.htm”>expensive gold watches</a>" and one more link to 
"<a href=”leather.htm”>leather watch straps</a>"
The page leather.htm already has 2 links to it which has increased its Page Rank.

Links which don't work

 I have used the “expensive gold watches” as an example, I assume your page would actually be about a name-brand, Rolex for example. Your link should actually contain the keywords you want your site searched for. So, your link to gold.htm should actually say, “expensive gold Rolex watches”. If you simply have a picture of a Rolex which is either clickable or offers a “click here for more info” link, that link will not help your internal Page Rank.


Here is what Google says about pictures:

 “Try to use text instead of images to display important names, content, or links. The Google crawler doesn't recognize text contained in images.”


Page Rank summary

 To get Page Rank for your page, ask someone with a similar content site and high PageRank to link to you using your keywords, “expensive gold rolex watches” for example. In a similar way, link all your internal pages to each other with keyword-rich Anchor text. Your Page Rank will begin to increase dramatically and usually, so will your listing in many search results.

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