Press release

“BRAINCHAINS” 
by Prof Dr Theo Compernolle MD., Phd. 
Why 60% of professionals perform at less than 60% of their potential and what to do about it. 

You most likely agree that the future of our professionals, their companies and societies depends very much on the way they use their great brains in combination with their omnipresent ICT. 
Nevertheless 60% to 75% of these professionals, who Theo Compernolle prefers to call “brainworkers”, are convinced that they perform at work at only 60%, or even less, of their abilities and competencies. 
Lots of research backs their negative impression, but fortunately also shows that 4 of the 6 major causes that undermine their efficiency, are within these brainworkers own area of control. 
These “BrainChains” are in diverse ways related to their wrong way of using their ICT in general and smartphones, email and social media more specifically! 

This is not “just another opinion”, but a fact: the crystal clear scientific conclusion of Theo Compernolle’s five year research, studying over 600 research publications and doing a survey among 1200 professionals. 
Moreover he has a unique daily reality check and a regular source of continuous challenging questions and creative solutions: his everyday interactive workshops and lectures, and the coaching of many managers and executives, individually and in groups. 

All these explorations show unambiguously that modern professionals do not achieve the great potential of their brain-ICT synergy, but use their ICT-tools in astonishing counter-productive ways. 
The main reason is that 99% of professionals don’t know anything about their most important tool, their brain, or at least nothing that’s useful to perform more efficiently. As a result they unknowingly ruin their intellectual productivity and creativity! 

Because he wanted to do something about this sad state of affairs, after his research, Theo Compernolle further burned the midnight candle to summarize this knowledge in an easy readable and very practical book. It explains the brain, how to use it more efficiently and how to improve the brain-ICT synergy. From there the title: BRAINCHAINS. Discover your brain and unleash its full potential in a hyperconnected multitasking world” 

The book has three sections. The first one explains the thinking brain, the second one the 5 BrainChains and the third one the practical solutions.

Are you interested? You can find all information, also specific information for reviewers, at www.brainchains.info. You can contact the author at office@compernolle.com or +32485222745

Basic Information: 
Title: “BRAINCHAINS. Discover your brain and unleash its full potential in a hyperconnected multitasking world” Author: Theo Compernolle 
ISBN: Paperback: 978-90-822-0580-0 KINDLE: 978-90-822-0581-7 EPUB: 978-90-822-0582-4 
Date of publication: June 27 2014 
Publisher: Compublications Format: 5.5 x 8.5 inches Pages: 528. 40 Illustrations, index, bibliography 
List Price: Paperback: $32.10 Mobi: $ 9.99 Epub: $ 9.99 
Background Author: Prof Dr Theo Compernolle MD, PhD., Neuropsychiatrist. 
• Independent international consultant, executive (team)coach, trainer and key-note speaker. 
• Adjunct professor at the CEDEP European Centre for Executive Development. 
Formerly Suez Chair in Leadership and Personal Development at the Solvay Business School, Adjunct Professor at INSEAD, Visiting Professor at the Vlerick School for Management, Professor at the Free University of Amsterdam, fellow at the University of Pennsylvania and resident at the universities of Amsterdam and Leiden. 
Published several non-fiction bestsellers in Dutch. Two of these are long-sellers. 
More info at www.compernolle.com 
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