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Are you worried that you perform below your abilities and competencies at work?
You are not the only one. 60% to 75% of brainworkers are convinced they under-perform.
Lots of research agrees, but fortunately also shows that 4 of 6 major causes are within your own area of control!
Based on 5 years of research, BrainChains explains the challenges and the solutions for these 4.

Not certain you need this book? Before you invest your precious time reading it, do a 3 minute test to find out. 

Or read on for more information about the book.
The core message: you need to know something about your brain to get the best of it and of you ICT
I. About your brain 
II. 5 BrainChains 
III. The BrainChainBreakers 
The reasons why I wrote BrainChains: My clients triggered and motivated me
 
The core message:
you need to know something about your brain to get the best of it and of you ICT.

What is your most important tool to be successful as a professional? Your brain!

What do you know about your thinking brain, that's useful for an optimal intellectual performance? Next to nothing!

The sad result: a majority of knowledge workers unknowingly ruin the performance of their magnificent brain, and obstruct the matchless potential of their brain-ICT collaboration (Information and Communication Technologies, like email and smartphones).

In this book "BRAINCHAINS" you discover your brain, to unleash its full potential in a hyperconnected, multitasking world
Taking into account the strengths and weaknesses of the human brain you will also get the best results from your brain-ICT synergy.

" ...his ideas are evidence based, yet practical. And his style is 'pleasantly provoking'.
Are you looking for ways to be even more effective in an age of infobese, hyperconnectedness and continuous distraction?
This is the book to read! You owe it to your brain ..." 

Hans Janssen on Amazon
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Three parts: About your brain - the 5 Brainchains - the BrainChainBreakers
-Part 1: Is about your brain: How your reflecting brain, your archiving brain and your reflex brain influence your thinking, your decisions, your actions.

-Part 2: Is about the 5 BrainChains: how always being connected, multitasking, stress and lack of sleep ruin your performance

-Part 3: Is about the many BrainChainBreakers to improve your intellectual performance: lots of ideas, practical tools and tips to unchain your brain

Because it is an issue that's outside your area of control, I took out the chapter about “The 5th BrainChain: Badly designed (open) offices”. You can download this copyright free booklet at www.BrainChains.org

 “Eye-opener! A great read for all of us who are "juggling-it-all", work and family, and are interested in increasing productivity and get the most out of our brains AND our smart phones.” 
Marjan Inbar, Senior Communications Consultant, NY. USA
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>> Buy "BrainChains"now: paperback, kindle or ibook

The table of contents 
To have a look at the table of contents click here 
The content in a wordcloud

Why I wrote BrainChains: my clients triggered and motivated me

A first trigger: the impression that we use our technology in counter-productive ways

In my teaching, coaching and collaboration with hundreds of professionals I had the impression that the way they use their Information and Communication Technologies (ICT), like email and smartphones, had become very counter-productive: not only undermining the great potential of their brain, but also ruining the very promising synergy between their magnificent brain and their fantastic technology.

A discovery: Research more than confirms this first impression

Next I dove deep into the research, screened over 600 research articles and found out that it was even worse than I expected. As a medical doctor, neuropsychiatrist and scholar, with decades of experience in medical schools and business schools in many countries, I am able to integrate science from many domains. 

The third step was to find out if this was true for the population of my clients. Therefore I did a survey and 1200 responded, about 50% managers and 50% other professionals.

The results of this research and survey were so shocking that at that point the working title of my book became: “How we unknowingly f***-up our brainwork by being always connected and multitasking”. 

A second discovery: professionals don't know anything about their most important tool: their brain

Then I started asking hundreds of professionals in my workshops and lectures: what is your most important tool to be successful as a professional? 99% answered: my brain!
Next I asked: What do you know about your brain? The answer for 99% was: Nothing.

Quite unbelievable that 99% of professionals don’t know anything about their most important tool to be successful: their brain.

The sad result is that a huge majority of knowledge workers, unknowingly, ruin the performance of their magnificent brain, and obstruct the matchless potential of the collaboration between their brain and their ICT.

The challenge: a book to turn all this available scientific knowledge into an easy readable and practical book.

I wrote the book "BRAINCHAINS" to help you discover the science about your thinking brain, and the very day-to day, down to earth consequences for your intellectual performance. It will help you to unleash the full potential of your brain in a hyperconnected, multitasking world. Taking into account the strengths and weaknesses of your brain you will also get the best results from your brain-ICT synergy.

Originally I only wrote about the brain and the BrainChains, convinced that understanding their brain better would be sufficient for these professionals to use it better. I used it as a syllabus for my workshops and lectures. So many people, however, asked about practical tips and tools, that I added a very practical third section full of tips and tricks to get the best from your  thinking-brain.

The Fifth BrainChain: Badly Designed Offices. Get them redesigned or revolt!

In these same workshops and lectures lots of people reacted with: “I learned a lot today, but you know Theo, the worst negative influence on my intellectual productivity is my open office”. This motivated me to study the research on this subject too. I found out that these people are 100% right, and wrote an additional chapter about “The 5th BrainChain:  badly designed offices". 

Then, just before finalizing my manuscript, I “removed that chapter, because my book is about things people can do themselves to improve their productivity, creativity and health. There is not much you can do about it, if the executives of your company are so totally uninformed that they keep warehousing their brainworkers in these kinds of offices for all the wrong reasons.

Therefore, I turned "Badly Designed Open Offices: The Fifth BrainChain:  into a FREE BOOKLET that you can download at www.brainchains.org . It has no copyrights, hence you can make as many copies as you want and forward them as many people as possible to inform everybody about how to design or redesign an office.

>> Buy "BrainChains"now: paperback, kindle or ibook
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