My book “BRAINCHAINS. Discover your brain and unleash its full potential in a hyperconnected multitasking world” was very successful, without any marketing, just by word of mouth. see www.brainchains.info
Now I’d like to find a native English editor to edit the 60 page, 18.500 words, concise version I wrote of my book.
I’d like to find somebody who has a very simple witty writing style. The text should be Daily Mail level if I dare to say, or end of high school level: as light and simple as possible, ideally with a high dose of humor. So maybe even somebody who has experience in writing for adolescents might be the right person.
There are 3 steps. Today Step 1 is ready for editing.
Step 1: My goal is to publish a very cheap attractive little booklet, with only one subject per spread, with a drawing on every page, and written for people who read newspapers but not much else. It’s the summary of “Brainchains” for people for whom the original book is too much and too difficult.
Step 2: Then, in collaboration with teachers and parents, I'd like to adapt this booklet for parents and teachers, to help and inspire them on how to help kids to use their "pocket computers" to their advantage instead as to the detriment of their learning.
Step 3: As soon as possible, in collaboration with teachers, I'll write a booklet for adolescent pupils and young adults themselves.
Every page consist of only 250 words on the left side, with a drawing on the right side.
That's the ideal.
If making the text really attractive and simple to read, requires more words, the text can "bleed" onto the right side.
Below you find an example of the layout of one page and the first 650 words of the booklet (18.500 words).
With these 650 words you can demonstrate your editing qualities while calculating your fee. I have no clue how much time you need to do a good job. You tell me.
Same for the budget. It is very flexible and depends on only one thing: the quality of the editing.
The same is true for the qualifications of the editor: young, old, experienced, totally new, I don't care as long as it is beautiful correct simple text.
The sample text is the following:
All employees are brainworkers, who should be the master, not the slave of their ICT
Machines replaced muscles. Computers replaced the lower intellectual functions. What’s left is work needing the most human higher intellectual and social skills. ALL your employees are brainworkers now! I don’t use the term “knowledge workers” because it usually excludes operators and other “lower” staff who are brainworkers too. Your most important success factor is having good brains, knowing how to use them to get the best results and social-skills to connect with other brainworkers.
You can use your ICT in two ways: as a successful professional and as an always connected consumer.
As a successful brainworker you use your ICT, purposeful and focused, to find, process, produce and create relevant information. You lead your ICT as a tool to reflect, for your own success. You decide, what, why, when and how long. You invest time and energy to pay undistracted attention.
As an always connected consumer your ICT continuously catches your attention, aimless and effortless, with an endless stream of ± interesting but ± irrelevant information. Your ICT leads you. As I will explain further, your reflex-brain is trapped. Your thinking-brain is put aside. Your ICT decides, what, why, when and how long. Your ICT uses you. Companies knowingly and cunningly, develop addictive products to chain you, for their success, not yours.
Have fun, but don’t mix the two roles. It’s deadly for your intellectual productivity.
Our future: the synergy between brilliant human brains and fantastic technology
On the 2nd of March 2004, one of my clients, the European Space Agency, launched the satellite Rosetta. They planned to drop an explorer on the Churyumov–Gerasimenko comet, a block of ice with a diameter of 4km (2.5 miles) speeding at 40.000km/h (24.600 miles/h) through the Milky Way, in the neighborhood of Jupiter. Scientists compared the task to a fly trying to land on a speeding bullet.
It took the spacecraft 10 years to travel an accumulative distance of 6.5 milliard kilometers (4 billion miles) and to make the explorer Philae land with a 100m (328 feet) precision.
The point I want to make, is that the network of 2.000 people who assisted in the mission could never have done this without computers, AND that a network of all the computers of the world could never have done this without this network of 2000 superb human thinking brains.
The essence of the ICT revolution is that, together, modern ICT and the unique ability of our brain to think, can produce insights, knowledge and performances they cannot produce separately. ICT amplifies and multiplies the power of our brain.
The future lies in the synergy between the human brain and our technology. We are only at the very beginning of this synergy. The sky is not even the limit.
The way we use ICT in daily life undermines the potential of both our brain and our ICT
In daily life the way you use your ICT, instead of amplifying your brainpower, severely undermines it and decreases your intellectual productivity, efficiency and creativity.
Could a surgeon deliver high-quality surgery while interrupting his work dozens of times per hour to answer a phone or to write a text or an email or to check Facebook? Of course not, and neither can a pianist, a golf player, a manager, an office worker or a mechanic.
“Always being connected” and the resulting multitasking severely compromise intellectual productivity, creativity and safety.
The problem is not your beautiful technology, but the way we use it, not taking into account the directions of use of your most fantastic tool: your brain.
The ICT revolution unfolded so fast that, in our daily life, we have not yet learned how to make the best use of the potential synergy between your ICT and our brainwork.
Moreover, capitalizing on your ignorance about your brain and ICT, companies shrewdly develop addictive apps, jeopardizing the matchless capabilities of the combination of your brilliant brain with your dazzling ICT. They let their ICT ruin your intellectual productivity