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Misusing Collected Email Addresses

posted Nov 4, 2010, 6:32 PM by Dan Deppen   [ updated Nov 4, 2010, 6:43 PM ]
Recently, more and more people are realizing that email marketing is one of the most effective digital marketing techniques. Many websites collect email addresses so that they can market to people who are interested in their products. Reputable websites will often use a double opt in for users to sign up for mailing lists, to make sure that users who give there email address want to receive information from them in the future. They also will not share or distribute their email lists. 

However, because email marketing campaigns can be so effective, targeted email lists can have tremendous value. This creates an incentive to sell or swap email information with other companies and websites. Obviously this leads to a proliferation of spam.

For more information:

A specific example of someone selling email addresses: