Target's website is set up in way that is not user friendly for blind people. For example, on their site, you must use a mouse to navigate the shopping experience. However, blind people cannot do this, so they feel discriminated against and are filing a class action lawsuit.
I'm not going to pretend to know enough about law to even get into this issue, but I think it's interesting for our class. As we go forward, we should consider what we are doing and evaluate any possible liabilities. On a more positive note, maybe we can find ways to help some disabled people use digital technology and improve their quality of life while expanding the market for our companies.
It does pose an interesting ethical question as well: Is it discriminating against underpriveledged people to sell through channels that some people cannot use? What ethical considerations should be made for blind people in terms of online shopping?
In my opinion, it would be great if we could make things as equal for them as possible, but it is not discriminating against the blind to sell products online. No matter what sales channel a company picks, it's going to put some people at a disadvantage. If all of those people were allowed to sue, we would have a legal nightmare on our hands. Link to the story below...
Ethical dilemmas >