In Television News we have to edit different type of forms, like pkg story, feature, documentary etc. But the problem is which format is suitable for that particular news, for this read carefully,
Television stories often bombard viewers with information, combining quick cuts and multiple scene changes with non-stop narration. When this happens, the brain ?chooses? between the audio and video channels of information, and guess what usually wins? Video, of course, because it?s easier to process. But while the video is being digested, that script you worked so hard on is making no impression at all.
Studies suggest that if you?re dealing with a complex story and you don?t want viewers to miss the meaning, you should keep the editing pace moderate to slow.
Matching words to pictures doesn?t just make good sense, it helps viewers make sense of what they see and hear. Studies show that viewers remember stories better when the words, sounds and pictures are closely related. So whenever possible, tell the same story with the audio and the video, and avoid using generic pictures that don?t support your track. If you have no pictures that add to the viewer?s understanding, consider a radical idea: tell the story straight to camera. While viewers do tend to remember stories with video better than those without, putting an anchor read story between two video stories improves memory for the anchor story.
It may be obvious that emotion compels attention and engages the viewer. That’s one reason emotional stories work so well on television. And people remember emotional stories better than dull ones. But there’s a catch. Emotional content requires more effort for viewers to process. When a story has emotional video or just an emotional theme, you should keep the presentation simple and steer clear of wipes, graphic effects or gimmicky edits, to avoid overtaxing the viewer.
Concrete words and pictures are easier for viewers to remember, but not all stories are
about concrete things. When dealing with abstract ideas—in economics or science stories, for example—establishing relationships between elements of the story helps viewers understand the underlying concepts. So use graphics that show relationships instead of just raw facts or numbers. Or find video that illustrates the concept in a concrete way. When you’re stuck for video and a graphic won’t work, use words that build pictures in your viewers’ minds. if you provide the viewers with imagery, they will remember the pictures in their heads, making it easier for them to recall the substance of the story.
That means using strong, chronological narratives whenever possible. Narrative stories told from beginning to end are remembered substantially better than stories told in the old “inverted pyramid” style.
Quick edits can make viewers pay closer attention to what they’re seeing, but only if the cuts construct a visual sequence within a scene. If you’re cutting between different scenes, memory for detail decreases as edit speed increases. No matter what the edit speed, viewers generally have trouble recalling information that immediately follows a cut to a different scene. It’s almost as if their attention is distracted by the new visual information so they can’t process what they’re hearing. The effect seems to last for two or three seconds, suggesting that the track right after a scene change should not include information that’s absolutely crucial to understanding the story.