California Attorney General Ad Watch
By Lucienne Marrow
This is an in-depth analysis of two political ads endorsed by the primary party candidates of the 2006 California Attorney General Election. The ads are dissected with paticular emphasis on exposing the various techniques used to entice the viewer. The ads are evaluated based on their logic, truthfulness, effectiveness and informative value. Enjoy.
"The idea that you can merchandise candidates for high office like
breakfast cereal is the ultimate indignity to the democratic process."
-Democratic candidate Adlai Stevenson, 1956
"Advertising is the modern substitute for argument; its funcion is to make the worse apper the better."
-George Santayana, philosopher