Resume

Larry Williams

Houston, TX

281-455-8300

lwwilliams@suddenlink.net

 

 

Summary

A results-oriented professional seeking an opportunity that utilizes his experience with IT sales, online marketing, SEO and web analytics to impact and grow a company’s productivity.

 

Employment Experience


eVariety Company                                                                                                                                                                                                        1/06-6/11

Online Sales & Marketing

  • Sold collectible items through customized e-commerce websites, maintained a 100% positive customer service rating and shipped more than 70% of items within 10 days of posting.

  • Utilized search engine optimization (SEO) methods and strategies to improve SERP rankings for multiple websites using tools including Google Webmaster Tools, SEO PowerSuite and Web CEO.

  • Created and managed pay-per-click (PPC) advertising campaigns using Google AdWords to generate traffic and grew sales using keyword ads, as well as multiple blog and website placements.

  • Increased ROI by adjusting multi-channel advertising budgets based on web analytics reports generated by Google Analytics, Omniture Site Catalyst and Google AdWords.

  • Created promotional ads and links using HTML tags, Java widgets and RSS feeds on multiple websites, blogs and social media networks including Facebook, Google Buzz, Google+, LinkedIn and Twitter.

  • Extensively researched, tested, trained on and utilized new SEO, PPC, online marketing and analytics tools and techniques.


RSA                                                                                                                                                                                                                              8/05-12/05

Senior Account Manager

  • Marketed IT business solutions including project, contract and permanent staffing services.

  • Met with prospects and gathered detailed information to determine future technical needs.

  • Researched and analyzed businesses using CRM's and industry web portals to forecast sales opportunities.


Bridgewater Resources                                                                                                                                                                                                8/02-6/05

Business Development Manager

  • Sold IT staffing solutions for a start-up business by developing and maintaining lasting relationships with companies seeking technical professionals and services.

  • Drove sales production with a $500K/yr. average and a gross profit margin (GPM) exceeding 33%.

  • Developed most of the CRM workflow process, website content and multi-channel marketing material to promote and advertise a new company and its services.

  • Made presentations to corporate executives and hiring managers, gathered detailed information on job orders and planned search strategies with recruiters to target qualified technical candidates.

  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.


IntelliMark                                                                                                                                                                                                                  11/94-6/02

General Manager - Account Executive

  • Sold regional B2B IT staffing and project solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services.

  • Met with decision makers, gathered information on qualified sales orders and developed multi-channel marketing campaigns using cross-promotions and viral marketing.

  • Managed Houston branch operations, including budget, marketing plans, sales forecasting and employee hiring, firing, training and yearly reviews.

  • Developed and made corporate presentations and co-hosted a national business conference.

  • Managed an internet strategy team project that designed and launched a new company web site that included a new layout and content, job posting and search capability and new marketing material.

  • Managed a CRM migration project and created a paperless workflow process.

Sales & Recruiting Manager / Account Executive

  • Sold IT services, recruited candidates and managed account executives and recruiters.

  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

  • Led in-house training sessions and created internet training presentations, videos and documentation for sales and recruiting teams.

Technical Recruiter

  • Recruited, interviewed and prepared qualified technical candidates for interviews with client companies.

  • Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates, sign-on bonuses and/or relocation packages.


Management Alliance Group, Inc.                                                                                                                                                                             3/94-11/94

Recruiter

  • Sold staffing services to businesses and recruited candidates in multiple industries, including Finance, Medical and Oil/Gas.


Professional Achievements

  • Inbound Marketing Certified Professional - HubSpot

  • Manager of three (3) Presidential Award recipients

  • Manager of one (1) Chairman Award recipient

  • Quarter-Million Dollar Producer Award*

  • Top Five Producer Award*

  • Rookie of the Year Award*

  • Member of Top Three Blended Services team*

* Texas Association of Personnel Consultants / Houston Area Association of Personnel Consultants


Education

Stephen F. Austin State University

Bachelor of Arts – Communications / Marketing – 1993  



Additional Skills Addendum

 

 

Optimization / SEO

  • Developed site content, researched competitor’s sites and chose effective keywords using tools including Google AdWords, SEM Rush and Google Insights for Search.
  • Performed site analysis and review of SERP rankings, page content, layout, links and site speed.
  • Researched and utilized new SEO tools and techniques and submitted site maps and optimized pages.

 

Marketing / PPC

  • Managed ad placements, networks, ad budgets and analyzed CPC, CTR, page views and conversions.
  • Developed marketing initiatives and strategy involving content, positioning, pricing and promotions as well as utilized Google Merchant Center by creating data feeds via RSS.
  • Increased online ad campaign conversions by adjusting landing page layouts, content and calls to action (CTA) and set up secure customer payment options using PayPal and Google Checkout.

 

Analytics

  •  Analyzed detailed traffic reports, Key Performance Indicators (KPI), geo-mapping and CPC using Omniture Site Catalyst, Google AdWords, Google Analytics and Google Insights for Search.
  • Analyzed and improved SERP rankings, page traffic reports, traffic sources, content drilldowns, landing and exit pages, average time per visit and bounce rates.
  • Adjusted item prices and descriptions, page content and layout, as well as ad budgets, keywords, locations, networks and scheduling based on analytic reports and market research.

Training

*      Inbound Marketing Certified Professional - HubSpot, June 2010

*      HubSpot Inbound Marketing University

*      Google AdWords Certification program

*      Google Conversion University

*      Cloud Computing Digital University – Ziff Davis Enterprise

*      SEO Strategies for Corporate Web Sites – Omniture

*      Marketing and Advertising Using Google – Google

*      Business Internet Marketing for Facebook & Twitter – HubSpot

*      Facebook Advertising: Build, Test, Optimize for SuccessSearch Marketing Now

*      Omniture, Testing and Web Site Optimization – Omniture


Technology 

Software / Applications:  Microsoft Office, Google Docs, SEO PowerSuite, SEOQuake, SEM Rush, Web CEO, Google Chrome SEO, Google Webmaster Tools, Omniture Site Catalyst, Google Analytics, Google AdWords, Google AdSense, Google Insights for Search, Google Merchant Center, Google Sites, Google Trends, Google Talk, Google Voice, Google Wave, Abobe PhotoShop, Picasa Web Albums,  Blogger, WordPress, Balsamiq Mockups,  Microsoft FrontPage, Microsoft Visio


Social Networks:  Facebook, Google Buzz, Google +, LinkedIn, Twitter

Cloud:  Amazon, Box.net, Google


*     

Intellimark 2000

HOUSTON


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Larry Williams,
Aug 1, 2011, 11:00 AM