Profile


Larry Williams is a professional looking to advance his career in marketing, communications, SEO, SEM, web analytics or eCommerce in Houston, TX.  

This website contains information including Larry's contact information, his resume, recommendations, groups and social networking sites.

 

A results-driven professional with more than 15 years experience in the IT industry, including sales, marketing and management.  Specific areas of expertise include ecommerce sales, online content development, search engine optimization, internet advertising (PPC) and social media networking.


eVariety Company  (1/06 – 6/11)
Online Sales, SEM & SEO
  • Sold collectible items worldwide through multiple start-up eCommerce webstores; maintained a 100% positive feedback rating with 70% of items sold and shipped within 7 days of online posting.
  • Increased ROI by adjusting advertising budgets based on web analytics reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
  • Utilized search engine optimization (SEO) methods and strategies to achieve top page rankings for multiple websites using tools including Google Webmaster Tools, SEO PowerSuite, SEOQuake and Web CEO.
  • Created and managed advertising campaigns using Google AdWords  to generate traffic and grew sales using pay-per-click (PPC) ads, as well as multiple blog and website placements.
  • Created promotional links using HTML tags and Java widgets on multiple websites and social and business media networks (Facebook, Google Buzz, Twitter, LinkedIn).
 
RSA (8/05 - 12/05)
Senior Account Manager                                                                           
  • Researched target companies by using web portals and CRM’s to collect data and forecast profitability. 
  • Marketed technical business services including project, contract and permanent staffing solutions. 
  • Set business appointments, met with managers and prospects to collect detailed information.
Bridgewater Resources (8/02 -6/05)                                              
Business Sales Development
  • Drove B2B sales production with ~ $500,000 /Yr. average and a gross profit margin (GPM) exceeding 33% in a competitive post dot-crash market.
  • Sold IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services. 
  • Met with decision makers, gathered information on qualified sales orders and collaborated with recruiters on targeting technical prospects.
  • Developed most of the infrastructure, website content and multi-channel marketing material involved in a start-up company.
  • Negotiated company service agreements and provided RFI’s, RFP's and RFQ's.
 
IntelliMark  (11/94 - 6/02)                      
General Manager / Sales
  • Sold regional B2B IT Staffing Solutions by developing and maintaining lasting relationships with companies seeking technical professionals and services; highest production was ~$2 million / yr.
  • Managed Houston branch, hired, fired, trained and reviewed employees and set productivity goals.
  • Met with decision makers, gathered information on qualified sales orders and promoted subsequent marketing efforts through cross-channel and viral marketing.
  • Managed re-branding campaign, CRM migration project and cost reduction policies.
  • Identified target companies and recruited prospects by attending Trade Shows, Career Fairs and multiple business, marketing and technology association meetings.

Sales & Recruiting Manager

  • Sold IT services, recruited candidates and managed account executives and recruiters. 
  • Developed and maintained accounts seeking business professionals and services.
  • Created and led an internet strategy team that designed and launched a new company web site that included a new layout and content, job posting, search capability and new marketing material.
  • Conducted in-house training sessions and created training presentations, videos and documentation. 
Technical Recruiter
  • Recruited, interviewed and prepared qualified technical candidates for interviews with client companies. 
  • Received feedback from candidates and clients after interviews and negotiated starting salaries, benefits, start dates and sign-on bonuses.

Management Alliance Group  (3/94 – 11/94)
Sales / Recruiter
  • Sold B2B staffing services and recruited candidates in a broad range of industries.   


Professional Achievements

  • Sales Manager of three (3) IntelliMark Presidential Award recipients.
  • Sales Manager of one (1) IntelliMark Chairman Award recipient.
  • Member of Top Three Blended Services team –TAPC / HAAPC
  • Quarter-Million Dollar Producer Award –TAPC / HAAPC
  • Top Five Producer Award – TAPC / HAAPC
  • Rookie of the Year Award - TAPC / HAAPC                    


Education

Stephen F. Austin State University

Bachelor of Arts – Communications /Marketing – 1993



Training

  • Inbound Marketing Certified Professional - June 2010
  • Marketing and Advertising Using Google – Google
  • Google Analytics Introduction / Custom Reporting - Google
  • D3: Data Driven Decisions - A New Paradigm for Managing SEO Programs - Covario
  • Business Internet Marketing for Facebook & Twitter - HubSpot 
  • Advanced SEM Strategies - Tips for Master Search Marketers - Omniture
  • Turbo Charge Your Search Engine - Omniture


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Larry Williams,
Aug 28, 2010, 7:45 PM
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Larry Williams,
Aug 1, 2011, 10:59 AM