SEO & SEM


Larry's SEO Experience with eVariety Company in Houston


Sample Reports:


  • Sold original and collectible items worldwide through multiple customized eCommerce eVariety Company WebStores.
  • Implemented search engine optimization (SEO) methods and strategies to achieve top page rankings for multiple websites using tools including Google Webmaster Tools, SEOQuake and Web CEO.
  • Created and managed online advertising campaigns using Google AdWords to generate traffic and grew sales using pay-per-click (PPC) ads, as well as multiple blog and website placements.

  • Increased ROI by adjusting advertising budgets based on web analytics reports generated by Google AdWords, Google Analytics and Omniture Site Catalyst.
  • Created promotional links using HTML tags and Java widgets on multiple websites and social and business media networks (Facebook, MySpace, Twitter, LinkedIn). 
  • Monitor overall page content, quality and site speed
  • Submit URL’s, site maps using Google Webmaster Tools.

  • Perform competitive analysis to compare competitor’s keywords, content and site flow
  • Perform daily site analysis and review SERP reports
  • Determine website and page objectives and ensure each page is search engine-friendly.
  • Analyze site traffic reports, traffic sources, content drilldowns, landing and exit pages, bounce rates, avg. time per visit and optimized websites for best organic “searchability” in search queries.

  • Wrote site content, researched and chose the most effective targeted keywords in accordance with overall site objectives.
  • Researched and utilized SEO tools and techniques.
  • Wrote compelling ad copy with a clear call to action
  • Made bid adjustments, added and modified keywords to improve online ad campaign performance
  • Created and managed ad placements, networks, ad budgets and analyzed CPC, CTR and CPM.


Larry's Web Analytics experience (w/ sample reports)

By utilizing analytics data, I was able to increase profits by adjusting advertising budgets based on detailed web analytics data

 

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Larry Williams,
Aug 29, 2010, 12:25 PM
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Larry Williams,
Aug 29, 2010, 12:26 PM
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Larry Williams,
Aug 29, 2010, 12:21 PM
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Larry Williams,
Aug 28, 2010, 8:02 PM