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Facebook's Role in Social Media Marketing

Social media and inbound marketing are increasingly important assets for businesses to get found by and engage with potential buyers on the web.  Think about the way you find information about products and services – are you watching TV ads? Going through your junk mail? Or are you going to a search engine or a friend?

People have gotten better and better at ignoring marketing messages with DVRs, caller ID, and spam filters, and instead go to Google and social networks for answers to their questions. The question for you is: will you be there to answer it?

Facebook is not an evil time-waster, a community just for college students, or something scary or irrelevant for marketers – even you B2B folks. Facebook is a tool for connecting people with those around them. And, as with any social media tool, marketers have an opportunity to use Facebook to expand their online footprint and engage with customers directly.


What makes a great Facebook page?

  • Product / Service Passion
  • Content
  • Community
  • Fun
  • Practical Information
  • Engage
  • Call to Action

Twitter's Role in Social Media Marketing

Twitter is also referred to as a "micro‐blogging" service, meaning you can post short updates limited to
140 characters or less. Why? Originally, the limitation was created to make Twitter compatible with
mobile phones and text messaging. Now, it’s a useful characteristic that allows users to receive rapidfire,
concise information from many, many people!


Top Twitter Tips
  • Make your company’s Twitter usernames easy to find.
  • Make your tweets useful resources so people need you.
  • Use Twitter to drive people to your company’s website.
  • Monitor your brand on Twitter.
  • Respond to concerns people tweet about your company or products.
  • Be sure to follow back everyone who follows your Company Account.
  • Use your company account to update customers with any temporary down‐time.
In conclusion, remember that the Facebook and Twitter communities are dynamic and rapidly
developing spaces.  They are constantly changing, adding features, and growing the community, so get active and don’t be afraid to try new things!