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What They Do:
Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, advertising sales agents, and financial staff members. Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis. Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily. Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products. Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff. 

Work Environment:
Advertising and promotions managers held about 31,300 jobs in 2016. The largest employers of advertising and promotions managers were as follows:
Advertising, public relations, and related services 34%; Information 12%;
Management of companies and enterprises 7%; Wholesale trade 6%; and
Retail trade 6%.  Marketing managers held about 218,300 jobs in 2016. The largest employers of marketing managers were as follows: Professional, scientific, and technical services 22%; Management of companies and enterprises 16%; Manufacturing 12%; Finance and insurance 10%; and Wholesale trade 8%. Because the work of advertising, promotions, and marketing managers directly affects a firm’s revenue, people in these occupations typically work closely with top executives. The jobs of advertising, promotions, and marketing managers can often be stressful, particularly near deadlines. Additionally, they may travel to meet with clients or media representatives. Most advertising, promotions, and marketing managers work full time. About one-third of advertising and promotions managers worked more than 40 hours per week in 2016.

How to Become One:
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography. Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for the success of digital advertisements and promotions. In addition, completing an internship while in school can be useful.

The median annual wage for advertising and promotions managers was $100,810 in May 2016. The median wage is the wage at which half the workers in an occupation earned more than that amount and half earned less. The lowest 10 percent earned less than $44,950, and the highest 10 percent earned more than $208,000. The median annual wage for marketing managers was $131,180 in May 2016. The lowest 10 percent earned less than $67,490, and the highest 10 percent earned more than $208,000.

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Wooster, OH

The College of Wooster is the nation's premier liberal arts college for undergraduate research. Wooster offers an excellent, comprehensive liberal education, culminating in a rigorous, in-depth project of inquiry or creative expression. By working in partnership with a faculty member to conceive, organize and complete a significant project on a topic of the student's own choosing, every Wooster student develops abilities valued by employers and graduate schools alike: initiative, self-confidence, independent judgment, creative problem solving, and strong written and oral communication skills. Wooster is a diverse, supportive, unpretentious community of learners where students can be themselves, discover and pursue their passions, and forge lifelong bonds with faculty, coaches, staff, and one another that enrich their college experience and sustain the college's tradition of excellence. 

Wooster students come from approximately 42 states and 55 countries, from all manner of backgrounds and life experiences. They're serious about their academic lives, but they're just as intense about exploring their other interests and having fun. Wooster's Center for Diversity and Inclusion is a dynamic, collaborative group of programs and people working to promote a diverse, welcoming campus, and to foster cultural competency, cross-cultural perspectives, and global understanding. Wooster's 120 student organizations reflect the wide range of interests, ideas, hobbies, and passions on campus. Close to a third of all Wooster students make music through one of three choirs, symphonic and marching bands, a jazz ensemble, four a capella groups, and other ensembles. From an improv comedy group to a student-run investment club that manages a portfolio for the College's endowment, there's something on campus for every taste. Almost a third of the student body competes on one or more of Wooster's 23 varsity athletic teams, and more than 80 percent participate in club or intramural sports, from Ultimate Frisbee and broomball to three-on-three basketball and floor hockey. There's even a cricket club that plays an annual grudge match with Haverford College in Pennsylvania.


Quick Facts:

Small Sized
2,003 total undergrads
545 degree-seeking freshmen

$42,056 average financial aid package
95% of financial need met (average)

Tuition and fees: 
$48,600 in-state
$48,600 out-of-state

Admissions Requirements

ACT or SAT: Required
SAT Subject: Optional

Acceptance Rate: 
Somewhat selective
58% of applicants admitted

Test Score Average:
ACT: 27
GPA: 3.6



What it's about: 
The social work major is a professional degree program that provides the knowledge, values, and skills needed for generalist social work practice. You learn to help individuals, families, groups, and communities prevent and respond to social problems. As a practicing social worker, you modify harmful social conditions, promote social and economic well being, and increase opportunities for people to live fulfilling, dignified lives. 

Is this for you: 
You might like this major if you also like helping people in need; diversity; being a "people person"; working for social and economic justice. Consider this major if you are good at; caring/nurturing; counseling; creativity; critical reading/thinking; leadership; organizing; teamwork or have initiative respect for others; verbal skills; writing skills. 

Career options and trends: 
Generalist social work practitioner; clinician; administrator; case manager; social planner; researcher. A bachelor's degree prepares you for generalist social work in a wide range of settings, such as child welfare and public welfare agencies, hospitals and other health care facilities, schools, developmental disabilities services, services for the aged, the juvenile and criminal justice systems, industry, and business. A master's degree is required for jobs involving supervision, administration, or complex research. All states license or regulate social workers, but regulations and procedures vary from state to state.