About me
At Meta Ads, as Uber TL, my task has been " to examine the entire end-to-end advertising system (recommendations) and to update the system using an state of the art (SOTA) AI models including Gen-AI/Foundation models". My works has led to some major areas of improvements and fundamental updating leading to high impacts.
At TrendMicro, as Senior Principal Scientist , I have focused on cybersecurity related problems and their solutions using SOTA AI models. More specifically, I have been working in deploying AI models in automating the “detection of the cybersecurity threats such as malware, intrusion, APT (Advanced persistent threats) and AA (Adversarial Attacks”). More recently, I have also been working on different projects in “predicting security threats and vulnerabilities using variety of machine learning and AI models and algorithms”. I have developed several new models to address the unique challenges of cybersecurity related applications.
I was head and founder of AI- Machine Learning at Adobe building the AI team from scratch. At Adobe, I also I worked on multiple end-to-end projects in deploying AI-ML models for many Adobe products and also for many Adobe Experience Cloud business customers.
Before joining Adobe, I completed my PhD (CS - SCCM) and MS (Financial Math and SCCM) degrees at Stanford University. AI has been the focus of my works over the last fifteen years. AI revolution is to change all aspects of life in the coming years and I plan to have a lasting impact on this revolution. Data is the centerpiece of the AI phenomenon, since all the information, from the past and present, including the insights is hidden in the data. Machine learning has the task of providing mathematical tools in decoding the information and insights of the data - - to be used for the final goal of creating the intelligent machine, the AI's destiny. I feel lucky to have been working in this area of my passion. The world of data, AI and ML, is my universe and I try to observe and watch the data, listen to it and live through it to get its insights and use the insights to build intelligent machines.
During my graduate studies (MS and PHD) at Stanford, I worked on few projects from NASA concentrating on using machine learning to discover patterns and structures (the starting motivation was to discover the structures inside the core of the Sun) where there was little or no data available. To solve these problems, I developed new machine learning models and algorithms expanding our understanding of algorithms and models in data science and machine learning. More specifically, I developed new approaches, models and algorithms for regularization of machine learning models.
Areas of Expertise and Interest: Gen-AI, Foundation Models, AI Agents, Artificial Intelligence, Machine Learning and Data Science - - with specific focus on Deep Learning, NLP, Computer Vision.
Most specifically (applications), recently, I have been working on the area of deploying and tuning Foundation and Gen-AI models (including using AI Agents) for specific applications such as Recommendation Systems (RecSys). I also work on other fascinating problems like "Pattern Recognition of Human Behavior", "Comprehensive and Complete View of User Experience", "Cybersecurity", "Digital Transformation", "Personalization", "Optimization of User Digital Experience", Recommender Systems" and "Theory of AI".
Technical Skills: Foundation Models, LLM, Gen-AI, AI Agents, Artificial Intelligence, Machine Learning and Data Science -- including many areas and applications such as Natural Language Processing (NLP), Video, Computer Vision (CV), Deep Learning, Cybersecurity, Digital Security, Recommendation Systems, Data Monetization, Data Ecosystem, Financial Modeling, Time series Analysis, A/B testing, Customer Lifetime Value, Data Cleansing and Curation, Clustering and Segmentation Analysis, KPI, Feature Learning, and Predictive Modeling, Big Data, Data Analytics
Software Skills: Python (Pandas, Scikit-learn, NumPy, …), AWS, SQL, C, C++, …
Business Skills: Leadership, Management, Business Strategy, Team Leadership and Management, Digital Transformation, Product Development, Analytics, Digital Marketing, Research, Digital Strategy
EDUCATION:
Ph.D., CS-SCCM (Scientific Computing and Computational Mathematics), Stanford University
Ph.D. Thesis: A Local Regularization Method Using Multiple Regularization Levels
M.S., Financial Mathematics , Stanford University
M.S., CS-SCCM (Scientific Computing and Computational Mathematics), Stanford University
MASc, BS (Mechanical Engineering), Dalhousie University
Experience:
Meta: 2022 - present: Uber TL
The complete review of Meta ads end-to-end delivery system and updating it with Gen-AI, Foundation and other SOTA AI models.
Trend Micro: 2020-2022: Senior Principal Scientist
Using SOTA AI models in Cybersecurity application such as detection of APT, security breach, and malware.
Adobe: 2012-2020: Head and founder of AI-ML team
Some of my job functions and roles at Adobe:
Founding and head of Adobe AI-Machine Learning team
Functioning as the go-to individuals for scientists, researchers, product managers, program managers, customers and executives for ai-ml and data science related problems
Team leadership , including cross functional team leadership
Connecting the real-world problems, coming from other teams or customers, to the team of researchers (AI-ML and data science researchers)
Providing vision and direction for many teams and individuals
Acting as a leading researcher in AI-Machine Learning inside and outside adobe
Working closely with customers (internal BUs and external customers) to listen and understand their problems, initiating projects based on those needs and problems and based on priorities of our company
Creating highly collaborative work echo-environment cross different teams of scientists, engineers, product managers and executive leaders
Connecting researchers to the real-world problems of our internal teams and of our customers
Helping many teams getting actionable insights from their data in making business impacts for the teams
Recruiting, building and managing highly talented and successful AI-ML team members
Mentoring many individuals and teams, raising their profiles in the community
Working as member of adobe PRC (patent review committee)
Working hands-on individually and/or as team leader on many projects (please look at the project section)
Working on multiple projects (please look at the project section) simultaneously, all the way starting from the priorities to research, prototyping, technology transfer and product
Working as Adobe ambassador and publicizing Adobe’s works and accomplishments in multiple conferences and meetings
Leading, managing and mentoring teams of researchers, product managers and engineers for 17 years inside industry and university
Collaborating with many distinguished university faculty members
Start-up :2005-Present
Working on few startup ideas.
Software Skills: Python (Scikit Learn, Scipy), TensorFlow, SQL, Java, C, C++, R, Matlab, ...
Contact, you could reach me through Linkedin