Kristian Ove R. Myrseth


I hold an appointment as Professor of Management at the University of York.

My research focuses on behavioral decision making and judgment, spanning social-cognitive psychology, consumer behavior, and behavioral economics.

Topics include self-control, cognitive foundations of pro-social behavior, perceptions of risk and uncertainty, and consumer finance.

My research draws on a range of empirical methods, including surveys, laboratory experiments, and field studies.