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Concepting for the Philadelphia Academies, Inc.

posted May 27, 2010, 4:07 AM by Kristine Conner
Although most of my projects require collaborating on the visual concept, doing research and interviews, and then writing the copy, clients sometimes bring me in for just one piece of that puzzle. I recently worked with Rector Communications to develop a concept, headlines, and initial copy for the Philadelphia Academies, Inc.'s annual report. The Philadelphia Academies, Inc. offers career-oriented programming and mentoring for students at 16 public high schools throughout Philadelphia. It plans to use the report for marketing and fundraising.
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